You will be responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.

Key Responsibilities

- Campaign Management:

Manage end-to-end lead generation campaign execution, including setting up, tracking, optimizing, and reporting on campaigns

Should be proficient with multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting

Continuously monitor and adjust campaigns to improve performance and ROI

- Budget Management:

Develop and manage the marketing budget, ensuring efficient allocation and expenditure

Forecast and track marketing spend, ensuring alignment with financial goals

- Analytics & Reporting:

Analyze campaign performance data to derive actionable insights

Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPL, CAP, CAC & ROAS

Present findings and recommendations to senior management and stakeholders

- Collaboration & Communication:





Work closely with the creative team to develop engaging ad creatives

Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives

Communicate campaign performance and insights to stakeholders effectively

- Market/Competitor Research & Trends:

Stay updated with the latest trends in digital marketing and the competitive landscape

Conduct market research to identify recent opportunities for growth

EXPERIENCE AND QUALIFICATIONS

Experience: 3-7 years of experience in performance marketing (lead generation)

Qualifications: UG: Any Graduate | PG: Any Postgraduate

SKILLS REQUIRED

Deep understanding of Google Ads, Meta Ads, LinkedIn Ads, and custom audience targeting strategies.

Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages.

Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards, etc.

Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization.

A collaborative team player with the ability to work cross-functionally and influence outcomes.

Self-starter mindset with a bias for action, experimentation, and continuous improvement.

- Good communication skills

📌 Performance Marketing Specialist (Mumbai)
🏢 Timespro
📍 Mumbai