About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital platforms. The ideal candidate should have a strong analytical mindset, creative problem-solving skills, and the ability to drive measurable ROI through digital channels.

Key Responsibilities

- Plan, execute, and optimize performance campaigns across platforms such as:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads

- Other platforms: Programmatic, Quora, Reddit, etc. (as relevant)

- Develop full-funnel campaign strategies — from awareness to conversion.

- Set up, manage, and monitor campaign budgets and bids to achieve optimal CPA/CPL/ROAS.

- Analyze campaign performance data, identify trends, and provide actionable insights.

- Work closely with the creative and content teams to develop high-performing ad creatives and landing pages.

- A/B test ad copies, creatives, audience segments, and landing pages to maximize performance.

- Implement and maintain tracking and attribution using tools like GTM, GA4, Meta Pixel, and UTM parameters.





- Prepare regular campaign performance reports and dashboards for management review.

- Collaborate with SEO, CRM, and design teams to ensure an integrated digital marketing approach.

- Stay updated with the latest trends and updates in digital advertising platforms and algorithm changes.

Key Skills & Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.

- 2–3 years of experience in performance/digital marketing.

- Hands-on experience managing paid campaigns on Google Ads, Meta, and LinkedIn.

- Solid knowledge of analytics tools such as Google Analytics (GA4), Tag Manager, and Data Studio.

- Proficiency in A/B testing, retargeting, and funnel optimization.

- Excellent analytical and reporting skills with advanced knowledge of Excel or Google Sheets.

- Certification in Google Ads and Meta Blueprint (preferred).

- Experience in B2B/B2C paid marketing, preferably in [industry type, e.g., SaaS / Manufacturing / Healthcare / E-commerce].

Pay: ₹50,000.00 - ₹60,000.00 per month

Application Question(s)

- Are you an immediate joiner?

Experience

- Performance marketing: 5 years (Required)

Work Location: In person

📌 Performance Marketing Specialist (Indiranagar)
🏢 Telco Communication India
📍 Indiranagar