Job Summary

We are looking for a Performance Marketing Specialist with 24 years of hands-on experience in Google Ads, Meta Ads, YouTube Ads, and Lead Generation. The candidate will be responsible for generating high-quality leads and appointment enquiries through paid digital campaigns and optimizing campaigns for better CPL and conversions

. Key Responsibilities

- Plan, execute, and optimize Google Ads, Meta Ads & YouTube Ads campaigns.
- Manage Search, Performance Max, Display, Video, Lead Generation, WhatsApp, and Remarketing campaigns.
- Generate and optimize high-quality leads for healthcare services.
- Monitor and improve CPL, CPA, CTR, CPC, Conversion Rate & ROAS.
- Conduct keyword research, audience targeting, competitor analysis, and campaign testing.
- Manage advertising budgets and optimize spend.
- Set up and monitor GA4, Google Tag Manager, Meta Pixel & conversion tracking.




- Coordinate with the creative team for performance-focused ad creatives.
- Track lead quality and appointment conversions with the sales/front-office team.
- Prepare regular campaign performance reports.
- Ensure campaigns follow Google & Meta healthcare advertising policies.

Required Skills

- 2–4 years of hands-on Performance Marketing experience.
- Strong knowledge of Google Ads & Meta Ads Manager.
- Experience with YouTube Ads and lead-generation campaigns.
- Valuable understanding of CPL, CPA, ROAS, conversion tracking and optimization.
- Knowledge of GA4, GTM, Meta Pixel and remarketing.
- Strong analytical and problem-solving skills.

Preferred Experience

Experience in Healthcare, Dermatology, Hair Transplant, Hair & Skin Clinics, Aesthetic Clinics, Medical or Cosmetic Clinics will be preferred.

📌 Performance Marketing Specialist (Hyderabad)
🏢 Hiwaga Beauty Care
📍 Hyderabad