Role Objective

Drive scalable lead generation and business growth through data-driven performance marketing strategies across paid digital channels. Own end-to-end campaign execution, optimization, and measurement with a clear focus on ROI and business impact.

Key responsibilities

- Own and execute end-to-end performance marketing campaignsfrom strategy and media planning to optimization and reporting—focused on high-quality lead generation.
- Translate business objectives into actionable performance marketing strategies and deliver monthly targets efficiently.
- Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid

Social (Meta), Native, Affiliates, Portals, and Direct Buys.

- Drive audience segmentation, funnel optimization, and landing page performance to improve conversion rates.
- Establish performance metrics, dashboards, and attribution frameworks aligned to business outcomes.
- Continuously optimize campaigns through A/B testing, creative experimentation, and platform innovation.
- Collaborate with internal teams (brand, creative, content, tech, sales) to scale campaign impact and traffic.
- Track digital and social trends,



platform updates, and new ad formats to maintain competitive advantage.
- Analyse campaign data, extract insights, and implement corrective actions to improve efficiency and performance.

Skill & Experience:

- Proven experience in performance-led digital marketing for luxury real estate, with a solid track record in lead generation for high-value residential properties in the Mumbai market.
- Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market dynamics, and long consideration cycles.
- Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and lead quality.
- Experience managing large budgets and optimizing campaigns for premium inventory with longer conversion funnels.
- 8–10 years of experience with 6 years in performance-driven digital marketing.
- Strong hands-on expertise in Google Ads, Meta Ads, DV360, Native platforms (e.g., Taboola), and affiliate ecosystems.
- Highly analytical, performance-focused, and outcome-driven mindset

📌 Performance Marketing (Bengaluru)
🏢 Sobha
📍 Bengaluru