Performance Marketing & SEO Specialist

Company: PingMentor

Role: Performance Marketing & SEO Specialist

Engagement: Full-Time Employee / Freelance / Contract

Location: Remote / Hybrid, as applicable

About PingMentor

PingMentor is a professional mentorship and expert consultation platform that connects individuals with verified industry professionals for focused, 1:1 sessions.

Our core proposition is easy: 15-minute access to the right expert for a specific real-world question or problem.

Unlike traditional mentorship platforms, users do not need to commit to long-term mentorships, rely on cold outreach, or navigate gatekeepers. PingMentor enables direct access to experienced professionals across areas such as careers, finance, business, real estate and other professional domains.

About the Role

We are looking for a Performance Marketing & SEO Specialist who can take ownership of PingMentor’s digital acquisition engine across paid marketing and organic search.

This role is not limited to increasing website traffic. The primary objective is to generate qualified mentee acquisition, registrations and paid expert-session bookings through a combination of performance marketing, SEO, landing-page optimisation, analytics and continuous experimentation.

You will work closely with the founding team to identify growth opportunities, execute campaigns, analyse performance and build scalable acquisition channels for PingMentor.

Key Responsibilities

1. Performance Marketing

- Plan, launch, manage and optimise paid acquisition campaigns across relevant platforms such as Google Ads, Meta Ads and other suitable performance channels.
- Build campaigns around high-intent audiences, user problems, expert categories, locations and relevant professional segments.
- Conduct keyword, audience and competitor research to identify new acquisition opportunities.
- Manage campaign structures, targeting, bidding, budgets, creatives, landing pages and conversion events.
- Continuously optimise campaigns based on CAC, CPL, conversion rate, ROAS and downstream session-booking performance.
- Identify underperforming campaigns, audiences, keywords and creatives and take corrective action.
- Develop and test different ad copies, creatives, offers,



landing pages and audience segments.
- Build retargeting and remarketing strategies for users who visit, register or interact with PingMentor without completing the desired action.
- Maintain disciplined testing frameworks and document campaign learnings.

2. SEO & Organic Growth

Own and execute PingMentor’s SEO roadmap with a strong focus on high-intent, non-branded organic acquisition.

Key areas include

- Keyword research and search-intent mapping across career, finance, business, real estate and industry-specific queries.
- Optimisation of the Homepage, Find an Expert pages, individual mentor profiles, category pages, problem-based landing pages, geo pages and blog/resource pages.
- Develop and execute Geo SEO strategies for city and location-specific searches.
- Build and manage Programmatic SEO opportunities around combinations such as expertise × problem × industry × location.
- Improve on-page SEO including titles, meta descriptions, headings, internal linking, content structure and search intent alignment.
- Strengthen topical authority through practical, expert-led and experience-driven content.
- Work on technical SEO including site architecture, crawlability, indexation, internal linking, Core Web Vitals and other technical issues.
- Identify opportunities to improve domain authority through relevant, high-quality backlinks and digital PR/outreach.
- Monitor Google Search Console, GA4 and other SEO tools to identify opportunities and problems.
- Track keyword rankings, impressions, CTR, organic landing pages and organic conversions.

3. Conversion Rate Optimisation & Growth

- Analyse the complete acquisition journey from ad/search → landing page → sign-up → expert discovery → booking.
- Identify conversion bottlenecks and recommend improvements.
- Work with the product/design team to improve landing pages, calls-to-action,



forms and user journeys.
- Run A/B tests wherever sufficient traffic and data are available.
- Ensure SEO and paid campaigns are optimised not merely for clicks, but for qualified user acquisition and paid session conversion.
- Identify the highest-value mentee segments, categories, locations and use cases and scale them systematically.

4. Analytics & Reporting

- Set up, monitor and maintain accurate tracking of acquisition and conversion events.
- Build meaningful performance dashboards and reports.
- Analyse channel-level and campaign-level performance.
- Track metrics such as:
- Organic traffic
- Non-branded traffic
- Qualified leads
- Mentee sign-ups
- Expert session bookings
- Conversion rate
- CAC / CPA
- CPL
- ROAS
- Keyword rankings
- Organic CTR
- Backlink growth
- Technical SEO health
- Translate data into actionable recommendations rather than simply preparing reports.

5. Growth Strategy

- Identify new opportunities for scalable acquisition across search, paid media, content and emerging digital channels.
- Monitor competitor strategies, search trends and changes in user behaviour.
- Build acquisition strategies around specific career, finance, business and professional problems rather than generic traffic.
- Collaborate with the content team to build search-led content that supports both user acquisition and topical authority.
- Help develop scalable acquisition frameworks as PingMentor expands into new expert categories, cities and markets.

What We’re Looking For

- 1–4 years of relevant experience in performance marketing, SEO, growth marketing or a closely related role.
- Strong hands-on experience with Google Ads and/or Meta Ads.
- Strong practical understanding of SEO, keyword research, on-page SEO, technical SEO and content strategy.
- Experience using Google Analytics 4, Google Search Console and relevant SEO/performance marketing tools.
- Strong understanding of conversion funnels, landing-page optimisation and performance metrics.
- Ability to independently analyse data and make optimisation decisions.

Pay: ₹2,000.00 - ₹5,000.00 per month

Perks

- Flexible schedule
- Work from home

Work Location: Remote

📌 Performance Marketing & SEO Specialist (India)
🏢 PingMentor
📍 India