Company Description PPStack is a global EdTech brand dedicated to reimagining the future of education by equipping students, professionals, and organizations with future-ready digital skills. Combining artificial intelligence, advanced technology, and innovative teaching methods, PPStack delivers smarter, faster, and more impactful learning experiences. The organization focuses on bridging the gap between education and industry through AI-powered learning platforms, crash courses, corporate training, and career transformation programs.

PPStack also offers services in career coaching, digital branding, technology consulting, and e-learning platform development, creating an ecosystem where education drives innovation and long-term career growth. Learners worldwide trust PPStack for solutions that support digital empowerment, employability, and continuous professional development.

Role Description This full-time remote Performance Marketing Meta & Google Ads role is responsible for planning, executing, and optimizing paid media campaigns across Meta (Facebook, Instagram) and Google Ads platforms. The role includes managing end-to-end campaign setup, audience targeting, budget allocation, bidding strategies, and ad creatives to achieve performance goals such as leads, conversions, and ROI. Day-to-day tasks involve monitoring campaign performance, analyzing key metrics, running A/B tests, and implementing data-driven optimizations to improve reach, engagement, and cost efficiency.

The role collaborates closely with content,



design, and product teams to align messaging with PPStack’s EdTech, career, and digital solutions and to ensure consistent brand positioning across all channels. The position also requires staying up to date with platform changes, industry trends, and best practices in performance marketing to continuously enhance campaign effectiveness.

Qualifications

- Solid Analytical Skills and Data Analysis capabilities to interpret campaign metrics and derive actionable insights.
- Experience in Performance Management and Performance Testing for digital advertising campaigns across Meta and Google Ads.
- Effective Communication skills to collaborate with cross-functional teams and present performance reports clearly.
- Hands-on experience with Meta Ads Manager and Google Ads, including campaign setup, optimization, and A/B testing.
- Knowledge of conversion tracking, pixels, Google Analytics, and basic funnel optimization principles.
- Understanding of digital marketing fundamentals, including CPC, CPA, ROAS, audience segmentation, and remarketing.
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Experience in EdTech, education, or SaaS marketing is an advantage.
- Commitment to inclusive, ethical marketing practices and continuous learning in performance marketing.

📌 Performance Marketing Meta & Google Ads (India)
🏢 PPStack
📍 India