: Performance Marketing Manager

Department: Digital Marketing Solutions

Location: Mumbai, India

Reporting To: Director, Digital Marketing Solutions

About White Bridge Education

White Bridge Education is a market entry advisor specializing in connecting global higher education institutions with prospective students and stakeholders in South Asia and the Middle East. Our services include in-country representation, research & advisory, global applications processing, digital marketing, and customized solutions for international student recruitment, market intelligence, and collaborative TNE partnerships.

Job Summary

White Bridge Education seeks a data-driven Performance Marketing Manager to spearhead our paid media campaigns and deliver high-quality leads that convert. As a Performance Marketing Manager, you will own and optimise digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads. You will be responsible for creating sharp, targeted campaigns that maximise ROI, generate qualified leads, and support our business growth objectives.

This role requires a balance of analytical expertise, creative testing, and hands-on campaign execution.

Key Responsibilities

· Campaign Strategy & Execution o Plan, launch, and optimise performance marketing campaigns across Google Ads, Meta, and LinkedIn Ads.

o Develop targeting strategies to reach niche, high-intent audiences.

o Run A/B tests for ad creatives, audiences, and landing pages.

· Lead Generation & Funnel Optimisation o Drive high-quality lead generation at scale while lowering cost per acquisition (CPA).

o Track and optimise conversion funnels to improve lead-to-enrolment ratios.

o Collaborate with sales/advisory teams to ensure marketing-qualified leads (MQLs) translate into business outcomes.

· Analytics & Reporting o Monitor campaign performance daily, using tools like Google Analytics, GA4, HubSpot/CRM, and platform dashboards.

o Report on KPIs including CTR, CPC, ROAS, conversion rates, and lead quality.





o Translate data into actionable insights and recommendations for continuous improvement.

· Budget & ROI Management o Manage and optimise media budgets across platforms for maximum efficiency.

o Forecast and allocate spend effectively to achieve monthly and quarterly targets.

· Compliance & Governance o Ensure all campaigns comply with platform advertising policies (Google, Meta, LinkedIn) and data privacy regulations (GDPR, PDPA, etc.).

o Implement best practices for consent management, data handling, and ethical marketing.

o Maintain transparency in reporting, ensuring campaigns meet internal and external audit requirements.

o Stay updated on evolving digital marketing regulations and industry standards.

· Cross-Functional Collaboration o Work closely with content, creative, and sales teams to align campaign messaging and landing page experience.

o Stay updated with the latest digital marketing trends, platform updates, and best practices.

Key Requirements

· 4–6 years of hands-on experience in performance marketing / paid media roles.

· Proven track record of running Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads campaigns.

· Strong understanding of lead generation funnels, campaign attribution, and conversion tracking.

· Experience with analytics tools: Google Analytics (GA4), Tag Manager, Data Studio, CRM/marketing automation tools.

· Advanced skills in audience segmentation, keyword planning, and bid strategies.

· Strong analytical mindset with ability to translate data into business growth strategies.

· Excellent written and verbal communication skills.

· Experience in the education / higher education / EdTech / B2B services space is a plus.

Why Join Us?

· Be part of a dynamic, fast-scaling company working with leading global universities.

· Drive measurable impact on business growth through data-driven campaigns.

· Collaborative and entrepreneurial culture with opportunities for skilled growth.

· Competitive compensation with performance-linked incentives.

📌 Performance Marketing Manager (Mumbai)
🏢 White Bridge Education
📍 Mumbai