Job Summary

We are looking for a Performance Marketing Manager to drive online growth, product visibility, customer acquisition, and sales across digital platforms. The candidate should have strong hands-on experience in Meta Ads, Google Ads, campaign management, e-commerce marketing, and performance optimization.

Key Responsibilities

- Plan, launch, manage, and optimize performance marketing campaigns across Meta, Google, YouTube, and other relevant digital platforms.

- Drive campaigns focused on product visibility, website traffic, customer acquisition, conversions, and sales.

- Manage Meta Ads (Facebook & Instagram) and Google Ads, including Search, Shopping, Display, and Performance Max campaigns.

- Monitor and optimize ROAS, CAC, CTR, CPC, CPM, conversion rates, and campaign ROI.

- Plan and manage campaign budgets and ensure effective utilization of marketing spends.

- Develop and execute campaigns for new product launches, offers, promotions, and seasonal activities.

- Work on improving product visibility, reach, impressions, traffic, and conversion across e-commerce and marketplace platforms.

- Coordinate with the creative team to develop high-performing ad creatives, videos, banners, and other campaign assets.

- Conduct creatives, audiences, ad copies, and campaign strategies.

- Track competitor activities, advertising strategies, product visibility, and market trends.





- Prepare weekly and monthly performance reports with insights and recommendations.

- Coordinate with e-commerce, sales, brand, and creative teams to ensure campaigns are executed effectively.

- Identify current digital marketing opportunities to improve brand visibility and online sales.

Requirements

- 3–6 years of experience in Performance Marketing / Digital Marketing, preferably in FMCG, Beauty, Personal Care, D2C, or E-commerce.

- Strong hands-on experience with Meta Ads Manager and Google Ads.

- Experience in driving and optimizing performance campaigns with clear sales/conversion objectives.

- Strong understanding of ROAS, CAC, CTR, CPC, CPM, and conversion optimization.

- Experience with e-commerce/marketplace marketing and product visibility.

- Good analytical skills and strong knowledge of Excel and Google Analytics/GA4.

- Creative, proactive, data-driven, and results-oriented approach.

Pay: ₹1,000,000.00 - ₹1,300,000.00 per year

Benefits

- Cell phone reimbursement

- Food provided

- Health insurance

- Leave encashment

- Paid time off

- Provident Fund

Application Question(s)

- Current CTC

- Expected CTC

- Notice Period

Experience

- Performance marketing: 2 years (Preferred)

- PPC Campaign Management: 2 years (Preferred)

Work Location: In person

📌 Performance Marketing Manager (Andheri West)
🏢 Rivona Naturals
📍 Andheri West