Performance Marketing Executive
Company: Subo — 21st Century & Co.
Location: Surat, Gujarat
Job Type: Full-Time | On-Site
Experience: 1 Year
Salary: ₹17,000 – ₹25,000 per month
Working Hours: 9:00 AM – 6:00 PM
About Subo
Subo is an Indian-born fashion brand focused on creating contemporary Western wear with a premium experience at an accessible price.
About the Role
We are looking for a Performance Marketing Executive who can independently manage and optimize our digital marketing channels with a strong focus on customer acquisition, conversions and revenue growth.
Key Responsibilities
- Plan, execute and optimize Meta Ads (Facebook & Instagram)
- Manage Google Ads, Google Shopping & Performance Max
- Handle Snapchat Ads and other relevant paid platforms
- Manage and improve SEO & organic traffic
- Set up and monitor Meta Pixel, CAPI, GA4 & conversion tracking
- Manage Google Merchant Center & Shopify analytics
- Track key metrics including ROAS, CAC, CPA, CTR, CPC and conversions
- Plan retargeting, remarketing and audience strategies
- Conduct continuous creative, audience and campaign testing
- Work closely with the creative team to develop performance-driven ad creatives
- Analyze campaign and website data to improve traffic, conversion rate and revenue
- Take ownership of campaign performance and marketing results
Requirements
- 1 year of hands-on experience in Performance/Digital Marketing
- Robust practical experience with Meta Ads & Google Ads
- Good understanding of E-commerce, Shopify and conversion funnels
- Knowledge of GA4, Meta Pixel, CAPI and Google Merchant Center
- Basic to good understanding of SEO
- Strong analytical and problem-solving skills
- Ability to work independently and take ownership
- Experience with D2C, Fashion or E-commerce brands will be preferred
How to Apply
?
[email protected]
? (phone hidden)
Please s h are your CV along with details of campaigns you have managed and approximate monthly ad spend handled.
📌 Performance Marketing Manager (Surat)
🏢 Subo
📍 Surat