Performance Marketing Executive

Company: Subo — 21st Century & Co.

Location: Surat, Gujarat

Job Type: Full time | On-Site

Experience: 1+ Year

Salary: ₹17,000 – ₹25,000 per month

Working Hours: 9:00 AM – 6:00 PM

About Subo

Subo is an Indian-born fashion brand focused on creating contemporary Western wear with a premium experience at an accessible price.

About the Role

We are looking for a Performance Marketing Executive who can independently manage and optimize our digital marketing channels with a strong focus on customer acquisition, conversions and revenue growth.

Key Responsibilities

Plan, execute and optimize Meta Ads (Facebook & Instagram)

Manage Google Ads, Google Shopping & Performance Max

Handle Snapchat Ads and other relevant paid platforms

Manage and improve SEO & organic traffic

Set up and monitor Meta Pixel, CAPI, GA4 & conversion tracking

Manage Google Merchant Center & Shopify analytics

Track key metrics including ROAS, CAC, CPA, CTR, CPC and conversions

Plan retargeting, remarketing and audience strategies





Conduct continuous creative, audience and campaign testing

Work closely with the creative team to develop performance-driven ad creatives

Analyze campaign and website data to improve traffic, conversion rate and revenue

Take ownership of campaign performance and marketing results

Requirements

1+ year of hands-on experience in Performance/Digital Marketing

Strong practical experience with Meta Ads & Google Ads

Good understanding of E-commerce, Shopify and conversion funnels

Knowledge of GA4, Meta Pixel, CAPI and Google Merchant Center

Basic to good understanding of SEO

Strong analytical and problem-solving skills

Ability to work independently and take ownership

Experience with D2C, Fashion or E-commerce brands will be preferred

How to Apply

? [email protected]

? (phone hidden)

Please share your CV along with details of campaigns you have managed and approximate monthly ad spend handled.

📌 Performance Marketing Manager (Surat)
🏢 Subo
📍 Surat