Company: Leading Indian OTT Player

Location: Noida, Uttar Pradesh

Employment Type: Full time

Reports To: Director – Growth

Position Summary Our Client is looking for a Performance Marketing Manager to own day-to-day paid acquisition across Meta, Google, and programmatic channels .

The role will focus on acquiring high-quality paying subscribers who engage and return , rather than optimizing for installs alone. You will manage campaign execution, optimization, testing, analytics, and reporting with a strong focus on AI-enabled performance marketing .

Key Responsibilities

- Paid Channel Management
- Own campaign setup, execution, optimization, targeting, bidding, and budget pacing across Meta, Google, and programmatic platforms.
- Monitor campaigns daily and proactively address underperformance or inefficient spend.
- Optimize toward CAC, ROAS, conversion, and subscriber quality, not just CPI or installs.
- Ensure accurate tracking, attribution, campaign setup, and budget utilization.
- Execute campaigns within established brand and creative guidelines.
- Creative Testing & Experimentation
- Plan and execute structured A/B tests across creatives, copy, audiences, and formats.
- Identify winning creatives and audiences and scale them efficiently.
- Work with Creative and Growth teams to provide actionable performance insights.
- Use AI tools and platform-native automation to increase testing speed and creative variations.
- Maintain clear hypotheses and measurable outcomes for every test.
- Performance Analysis & Reporting
- Analyze campaign performance and translate data into clear optimization actions.




- Track downstream metrics including paid conversion, engagement, and return-to-watch where available.
- Provide regular performance reports to the Director – Growth.
- Maintain accurate campaign documentation and performance history.
- Use AI tools for first-level analysis and reporting while applying independent judgment to optimization decisions.
- Cross-Functional Collaboration
- Coordinate with Content around launches, promotions, and regional campaigns.
- Work with Creative teams to improve ad performance based on campaign insights.
- Partner with Brand to ensure paid creative follows brand guidelines.
- Immediately identify and escalate tracking, attribution, or platform-policy issues.
- Platform & Market Expertise
- Stay updated on changes across Google, Meta, programmatic platforms, bidding algorithms, and ad formats.
- Identify new opportunities across channels and propose structured tests.
- Continuously improve AI-assisted workflows for campaign management, testing, and analysis.

Key Performance Indicators

- CAC and LTV
- ROAS
- Paying subscriber conversion and quality
- Return-to-watch and engagement of acquired users
- Creative and audience testing velocity
- Campaign tracking and execution accuracy
- Reporting and optimization turnaround time





Candidate Profile We Are Looking For a Performance Marketer Who

- Takes ownership of campaigns from setup through optimization.
- Is focused on quality acquisition rather than vanity installs.
- Makes decisions based on data and structured experimentation.
- Is comfortable managing campaigns independently with limited supervision.
- Uses AI and automation to improve speed and performance without compromising analytical rigor.
- Understands fast-changing digital advertising platforms and consumer acquisition funnels.

Requirements

- 4+ years of experience in Performance Marketing / Paid Acquisition.
- Experience managing campaigns hands-on across Google Ads and Meta Ads.
- Programmatic advertising experience is a plus.
- Experience in OTT, entertainment, consumer subscription, media, or high-volume consumer businesses preferred.
- Strong knowledge of campaign optimization, audience targeting, bidding, and creative testing.
- Experience with GA4, AppsFlyer, or equivalent attribution/analytics platforms.
- Strong analytical and reporting skills.
- Practical experience running structured A/B tests.
- Experience using AI tools or agents for creative variations, copy generation, campaign analysis, or workflow automation.
- Understanding of subscription/recurring revenue funnels is preferred.
- Experience with regional or vernacular audience targeting is a plus.
- Familiarity with ASCI advertising guidelines is an advantage.
- Regional language knowledge is a plus.

Skills: digital advertising,google ads,growth marketing,paid acquisition,performance marketing

📌 Performance Marketing Manager (Noida)
🏢 Zealant Consulting Group
📍 Noida