Location:

Remote

Experience:

2 to 4 years

Employment Type:

Full-time

About PollPe

PollPe is a survey rewards platform that connects consumers with brands and market research companies. Users share their opinions through paid surveys, quick polls, and other research activities, and earn rewards for their participation.

PollPe is available across Android, iOS, and web, with 5 million+ app installs and a growing user base in international markets.

About the Role

We are looking for a Performance Marketing Manager to take ownership of user acquisition across Google Ads and Meta Ads.

The focus of this role goes beyond getting installs and signups. We want to acquire users who register, complete surveys, stay active, and continue using PollPe over time.

You will manage campaigns end-to-end, from planning and launch to optimisation and reporting. You will work closely with the product, design, and tech teams to improve acquisition performance and the quality of users we bring in.

What You’ll Do

- Plan, launch, and optimise user acquisition campaigns on Google Ads and Meta Ads for Android and iOS.
- Run web acquisition campaigns across Google Ads and Meta Ads to drive quality registrations on the PollPe web app.
- Optimise campaigns towards meaningful user actions such as registration, profile completion, first survey completion and repeat activity, rather than focusing only on installs.
- Manage budgets and bidding strategies based on campaign goals, including CPI, CPA and ROAS targets.
- Analyse campaign performance and shift budgets towards channels, campaigns, audiences and creatives that are delivering better-quality users.




- Run re-engagement and retargeting campaigns to bring back inactive users and improve user retention.
- Work with the design team on creative briefs and testing. Test different hooks, formats, messages, videos, statics and ad copy to identify what works.
- Work with the product and tech teams to ensure campaign tracking and attribution are set up correctly across app and web.
- Use tools such as Firebase, GA4, Meta Ads Manager and Singular to monitor and analyse acquisition performance.
- Analyse user behaviour by campaign, platform, audience and cohort, including D1, D7 and D30 retention.
- Monitor campaign performance for unusual changes, invalid traffic and other quality issues, and flag them early.
- Prepare regular performance reports with explicit insights, learnings, and actions for the next cycle.

What We’re Looking For

- 2 to 4 years of hands-on experience in performance marketing, preferably for consumer apps, B2C products, or other high-volume digital products.
- Strong hands-on experience with Google Ads and Meta Ads, especially app acquisition campaigns.
- Experience running campaigns for both Android and iOS.
- Experience with web conversion campaigns and user acquisition.
- Good understanding of acquisition metrics such as CPI, CPA, CAC, ROAS, LTV, and retention.
- Experience optimising campaigns based on post-install or post-registration events, not just installs.




- Experience working with Firebase, GA4, and Singular or a similar attribution platform.
- Good understanding of Meta Pixel and basic web tracking concepts.
- Strong analytical skills and the ability to work independently with Excel or Google Sheets.
- Good understanding of creative testing and what makes an ad perform.
- Comfortable working with product, design, and tech teams to solve performance and tracking issues.

Good to Have

- Experience with rewards, fintech, gaming, or other high-volume consumer products.
- Experience acquiring users in India, including Tier 1 and Tier 2 cities.
- Experience with international user acquisition.
- Experience with landing page optimisation and web-to-app funnels.
- Basic SQL or experience with analytics/dashboarding tools such as Looker Studio or Amplitude.
- Familiarity with iOS measurement, including SKAdNetwork and Meta's Aggregated Event Measurement.

Key Metrics You will be responsible for improving:

- App installs and CPI across Android and iOS
- Web registrations and cost per registration
- Cost per registered and active user
- D1, D7 and D30 retention of acquired users
- Survey completion and engagement of acquired users
- CAC and ROAS
- Overall quality and long-term value of paid users

What We Offer

- Ownership of user acquisition across app and web
- The opportunity to work directly on acquisition strategy, campaigns, creatives, and budgets
- A fast-moving environment where you can test ideas and see their impact quickly
- Competitive salary: 6 LPA

How to Apply Send your resume to [email protected] with the subject line "Performance Marketing Manager"

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📌 Performance Marketing Manager (India)
🏢 PollPe
📍 India