Performance Marketing Manager – Madcap Luxe Travel Gurugram | Full-Time | Madcap AdventureAbout Madcap Luxe Travel

Madcap Luxe Travel is the luxury travel vertical of Madcap Adventure, co-founded by Rannvijay Singha and built by Maxperience, one of India's leading experiential marketing companies.

With a legacy of creating over 20+ iconic IPs, executing 500+ premium rides and experiences, and partnering with 15+ leading automotive brands, Madcap Luxe is redefining outbound luxury travel through curated, access-led experiences.

We are India's first and only luxury experiential travel brand curating journeys around the world's most iconic motorsport events and legendary roads—from Isle of Man TT, Route 66 Centennial Drive, Formula 1 Grand Prix weekends, Dakar-inspired Saudi expeditions, and bespoke self-drive adventures across Europe, Bhutan, Namibia, Kenya, New Zealand, and beyond.

This isn't conventional travel. Its luxury driven by curation, storytelling, community, and access that money alone cannot buy.

Role Overview

We're looking for a Performance Marketing Manager who understands both luxury branding and performance marketing.

This role will own the complete digital growth ecosystem for Madcap Luxe—from paid media and lead generation to social media planning, campaign execution, content calendars, agency coordination, analytics, and conversion optimization.

You'll work closely with the founders, creative team, content creators, influencers, sales team, and external agencies to build one of India's most aspirational luxury travel brands.

Key Responsibilities1. Performance Marketing Strategy

· Develop and execute monthly, quarterly, and campaign-wise performance marketing plans.

· Build acquisition funnels for luxury travel customers—from awareness to consultation and booking.

· Own channel strategy across Google, Meta, LinkedIn, YouTube, Display, Native, and emerging platforms.

· Define media budgets, ROAS targets, CPL, CPA, and customer acquisition goals.

1. Paid Media & Lead Generation

· Launch and optimize campaigns across Google Search, Display, Performance Max, YouTube, Meta Ads, and LinkedIn Ads. · Generate high-quality leads for luxury expeditions and bespoke journeys.

· Manage remarketing, lookalike audiences, CRM audience sync, and conversion campaigns.

· Continuously optimize campaigns using A/B testing and audience insights.

1. Social Media Planning & Campaign Execution

· Own the complete social media calendar for Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.



· Build monthly content calendars aligned with launches, expeditions, festivals, partnerships, and brand campaigns.

· Coordinate with internal creative teams for timely content production and publishing.

· Ensure seamless execution of reels, carousels, stories, campaigns, and community content.

1. Agency & Internal Team Coordination

· Act as the single point of contact between Madcap Luxe and performance, creative, content, PR, and influencer agencies. · Manage campaign briefs, timelines, creative approvals, publishing schedules, and campaign reporting.

· Coordinate with photographers, videographers, editors, designers, and copywriters during campaign execution.

· Ensure every asset reflects Madcap Luxe's premium visual identity.

1. Creative & Brand Alignment

· Collaborate with designers and storytellers to create luxury-first creatives and landing pages. · Develop campaign messaging that balances aspiration, exclusivity, and performance.

· Ensure consistency across paid media, website, social media, emailers, and WhatsApp campaigns.

1. Landing Page & Funnel Optimization

· Build and optimize high-converting landing pages for every expedition. · Improve lead quality through form optimization, CRM integration, and automation.

· Test creatives, CTAs, copy, layouts, and conversion journeys.

1. Analytics & Growth Reporting

· Track campaign performance using GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GTM, and CRM dashboards. · Publish weekly and monthly performance reports with actionable insights.

· Monitor attribution, lead quality, booking conversions, customer acquisition cost, and LTV.

1. Influencer & Community Marketing

· Coordinate influencer campaigns around expeditions and destination launches. · Work with creators, automotive influencers, luxury lifestyle creators, and travel storytellers.

· Support community-led campaigns, contests, launch campaigns, and UGC initiatives.

Roles & Responsibilities (R&R;)Social Media Planning & Calendar Management

· Create and manage monthly and quarterly content calendars.

· Plan campaign launches, destination reveals, countdowns, reels, stories, newsletters,



and live sessions.

· Coordinate publishing schedules across all digital platforms.

· Maintain brand consistency and premium storytelling.

Campaign Coordination

· Coordinate with internal marketing, design, content, and sales teams for campaign execution.

· Manage external agencies for paid media, creative production, editing, influencer campaigns, and PR deliverables.

· Track campaign timelines, approvals, budgets, and deliverables.

Performance Ownership

· Own lead generation targets.

· Improve campaign ROI and booking conversions.

· Monitor website traffic, engagement, and conversion metrics.

· Optimize every customer touchpoint across the digital funnel.

What We're Looking For

· 5–10 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing.

· Experience working with luxury, hospitality, automotive, premium lifestyle, real estate, aviation, or travel brands.

· Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, GTM, CRM, and marketing automation tools.

· Strong understanding of luxury consumer behavior and premium purchase journeys.

· Excellent project management and stakeholder coordination skills.

· Ability to manage multiple campaigns simultaneously in a fast-paced startup environment.

Preferred Experience

· Luxury travel, experiential marketing, premium automotive, or hospitality industry.

· Experience with influencer marketing and creator collaborations.

· Experience managing monthly ad spends of ₹5-20 Lakhs+.

· Familiarity with HubSpot, Zoho CRM, Salesforce, Webflow, WordPress, or similar marketing platforms.

Why Join Madcap Luxe?

· Build India's first access-led luxury travel brand around iconic global experiences.

· Work directly with founders and Rannvijay Singha on brand campaigns and international expeditions.

· Opportunity to market journeys across Route 66, Isle of Man TT, Formula 1, Saudi Arabia, Africa (Namibia & Kenya) Europe, Japan, and Current Zealand.

· Travel with campaigns, shoots, launches, and international recce trips.

· Competitive salary + performance incentives + international travel opportunities.

· High-growth leadership role in one of India's fastest-scaling experiential luxury travel brands.

Department

Marketing & Brand Growth

Reports To: Founder – Madcap Adventure

Location: Gurugram (Work from Office with some travel for shoots, events, and expeditions).

Pay: ₹75,000.00 - ₹840,000.00 per month

Work Location: In person

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