Performance Marketing Manager – D2C Growth

Company: On Spot Energy

Location: Nashik, Maharashtra

Work Mode: On-site

Employment Type: Full-time

Experience: 2–4 years

Department: Marketing / D2C Growth

Reports To: Founder & CEO / Co-Founder

About On Spot Energy

On Spot Energy is a Made-in-India portable power solutions brand building practical and reliable energy products for everyday consumers and micro-businesses.

Our mission is simple

Energy on the spot.

We are building a strong D2C business across our website, marketplaces and digital channels, and we're looking for a Performance Marketing Manager who can take ownership of customer acquisition, paid media and measurable D2C growth.

This is a hands-on role. We are looking for someone who doesn't just launch campaigns and share reports — but understands why numbers are moving, what needs to be tested, and how marketing can contribute to profitable business growth.

About the Role

As a Performance Marketing Manager, you will own the day-to-day performance marketing ecosystem of On Spot Energy.

You will be responsible for:

- Meta Ads
- Google Ads
- Retargeting & remarketing
- Customer acquisition
- Conversion optimization
- Marketing analytics
- Creative performance
- Website funnel performance
- Campaign tracking & attribution
- Performance reporting
- D2C growth experiments

You will work closely with the Founders, Content & Social Media team, Creative team, Website/E-commerce team and Sales/Customer Success team.

The ideal candidate should be equally comfortable looking at a Meta Ads dashboard, analysing Google Ads data, checking website conversions, understanding customer behaviour and discussing the next creative test with the content team.

Key Responsibilities1. Meta Ads – Facebook & Instagram

- Plan, launch, manage and optimize Meta advertising campaigns.
- Manage prospecting, retargeting and remarketing campaigns.
- Develop audience segmentation strategies.
- Test different:
- Creatives
- Hooks
- Ad copies
- Offers
- Audiences
- Campaign structures
- Landing pages
- Identify winning creatives and scale them systematically.
- Monitor daily campaign performance and make budget/bid optimizations.
- Analyse creative-level performance and provide actionable feedback to the content team.
- Explore new Meta campaign formats and platform features.
- Maintain proper Business Manager, Pixel and campaign hygiene.

2. Google Ads

Hands-on experience with Google Ads is mandatory.

You will be responsible for:

- Google Search Ads
- Performance Max
- Google Shopping
- Display/Remarketing
- YouTube Ads where relevant
- Keyword research and optimization
- Search term analysis
- Negative keyword management
- Budget allocation
- Bid and campaign optimization
- Product/feed performance monitoring

You should understand how Google and Meta work together across the customer journey.
- D2C Growth & Revenue

You will not be responsible only for ad metrics.

You will understand the complete funnel:

Ad → Landing Page → Product Page → Add to Cart → Checkout → Payment → Order → Delivery → Repeat Purchase

Analyse where customers are dropping and identify opportunities to improve conversion.

You will work towards improving:

- Revenue
- Orders
- CAC
- CPA
- ROAS
- MER
- AOV
- Conversion Rate
- Customer Acquisition
- Repeat Purchase / LTV

The goal is profitable growth, not simply increasing ad spend.

- Creative Performance & Testing

At On Spot Energy, performance marketing and creative marketing work together.

You will

- Identify high-performing creative angles.




- Analyse which hooks are generating better CTR and conversions.
- Give data-backed briefs to the content/creative team.
- Suggest new ad concepts based on campaign data.
- Test UGC, founder-led, testimonial, problem-solution, product demonstration and offer-based creatives.
- Maintain a structured creative testing process.
- Analyse creative fatigue and refresh campaigns when required.

You should be able to answer:

“Which creative is working, why is it working, and what should we test next?”

- Website, E-commerce & Conversion Optimization

You will work closely with the website/e-commerce team to improve the customer journey.

Responsibilities include

- Analyse website traffic and conversion behaviour.
- Identify landing-page and product-page drop-offs.
- Monitor Add-to-Cart, Initiate Checkout and Purchase rates.
- Suggest CRO improvements.
- Analyse checkout/payment behaviour.
- Monitor COD vs prepaid performance.
- Track campaign performance against actual orders and revenue.
- Coordinate with the team on offers, pricing and promotional campaigns.

Experience with WooCommerce / Shopify is preferred.

- Analytics, Tracking & Attribution

You should have a robust understanding of marketing analytics and conversion tracking.

Experience with

- GA4
- Google Tag Manager
- Meta Pixel
- Meta Events Manager
- Google Ads conversion tracking
- UTM tracking
- Google Merchant Center
- Looker Studio / dashboards
- Excel / Google Sheets

You will be responsible for identifying tracking issues and ensuring that campaign data is as accurate and actionable as possible.
- Internal D2C & Marketing Tools

You will work with On Spot Energy's existing marketing and e-commerce ecosystem.

This may include

- Meta Business Manager
- Google Ads
- Google Analytics
- Google Tag Manager
- WooCommerce / Shopify
- GoKwik
- Cashfree
- Shiprocket
- Amazon Seller Central
- WhatsApp Business
- CRM / customer data tools
- Reporting dashboards
- Google Sheets / Excel

You should be comfortable learning new software quickly.

We don't expect you to know every tool on Day 1. We expect you to be able to learn and own them.

- Marketplace & Other Growth Channels

Experience with marketplace performance is an advantage.

You may also work on:

- Amazon Ads
- Marketplace growth
- YouTube
- Affiliate marketing
- Influencer performance campaigns
- Retargeting
- Emerging paid channels

The focus will initially be Meta Google, with additional channels introduced based on business requirements.

- Reporting & Performance Analysis

You will maintain regular performance reporting.

Reports should cover

- Ad Spend
- Revenue
- Orders
- ROAS
- CAC
- CPA
- CTR
- CPC
- CPM
- Conversion Rate
- AOV
- MER
- Campaign performance
- Creative performance
- Channel performance

More importantly, every report should answer:

What happened?

Why did it happen?

What are we going to do next?

- Market & Competitor Research

- Monitor competitor advertising activity.
- Analyse competitor creatives and offers.
- Track market trends.
- Identify new customer segments.
- Identify new advertising opportunities.
- Research new performance marketing tools and platform updates.

What We're Looking ForMust Have




- 2–4 years of hands-on performance marketing experience.
- Strong experience with Meta Ads.
- Strong experience with Google Ads.
- Experience in D2C / e-commerce is highly preferred.
- Strong understanding of ROAS, CAC, CPA, CTR, CPC, CPM, CVR and AOV.
- Experience with conversion tracking and analytics.
- Strong Excel / Google Sheets skills.
- Analytical and data-driven mindset.
- Ability to independently manage campaigns.
- Strong understanding of the D2C funnel.
- Ability to work directly with founders and cross-functional teams.

Good to Have
- Experience scaling a D2C brand.
- Experience with consumer electronics / electronics / lifestyle / utility products.
- WooCommerce or Shopify experience.
- GoKwik experience.
- Amazon Ads experience.
- GA4 GTM experience.
- Google Merchant Center experience.
- Looker Studio experience.
- Experience with UGC/performance creatives.
- Basic understanding of CRO.
- Basic understanding of CRM/retention marketing.

Who Will Fit This Role?

We are looking for someone who is:

Data-driven — You make decisions using numbers, not assumptions.

Hands-on — You can actually build, launch and optimize campaigns.

Curious — You continuously test new ideas.

Commercially aware — You understand that ROAS is not the same as profit.

Creative-minded — You understand why a creative works, not just how much it spent.

Fast learner — You can quickly understand new tools, products and systems.

Ownership-driven — You don't wait for someone to tell you what to optimize.

Who Should NOT Apply?

This role may not be suitable if you:

- Have only theoretical knowledge of Meta/Google Ads.
- Have never independently managed campaigns.
- Only create reports without taking optimization decisions.
- Focus only on impressions, likes and reach.
- Have no interest in understanding business numbers.
- Need someone else to tell you what to test.
- Are uncomfortable working in a fast-moving startup environment.

Key Performance Indicators

Your performance will be evaluated based on business and marketing outcomes such as:

- Customer Acquisition Cost
- ROAS
- Revenue Growth
- Order Growth
- Conversion Rate
- Cost per Acquisition
- Marketing Efficiency
- Creative Testing Velocity
- Quality of Customer Acquisition
- Contribution to D2C Growth

We care about profitable and sustainable growth, not vanity metrics.

Why Join On Spot Energy?

- Work directly with the Founders.
- Take ownership of the D2C growth engine.
- Work on a Made-in-India consumer technology brand.
- Opportunity to work across Meta, Google, e-commerce, analytics and creative.
- High ownership and decision-making responsibility.
- Opportunity to build and experiment rather than simply execute instructions.
- Exposure to the complete D2C business ecosystem.
- Opportunity to grow with a young and ambitious brand.

Application Process

Candidates should share

- Updated Resume
- LinkedIn Profile
- Portfolio / previous campaign work, if available
- Brief details of D2C brands/campaigns handled
- Approximate monthly ad budgets managed
- Platforms handled — Meta / Google / Amazon / Others
- Examples of measurable results achieved

Candidates with proven hands-on Meta Google experience will be preferred.

Apply Now

Email: [email protected]

Subject: Application – Performance Marketing Manager – D2C Growth

Join us in building the next Made-in-India energy brand.

On Spot Energy — Energy on the spot.

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

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