About the role

MillD is scaling its D2C business and paid media is the engine. We're looking for a Performance Marketing Manager to own our paid acquisition across Meta and Google in-house — running the accounts day to day, managing our external media agencies, and being accountable for efficient, scalable growth. You'll be measured on blended outcomes — orders, blended CAC, and MER — not on platform-reported ROAS.

This is a hands-on ownership role for someone who runs paid media like an operator: rigorous on measurement, sceptical of platform-reported numbers, and able to scale spend without letting efficiency slip.

What you'll own

- Paid media budget & strategy — own the Meta and Google budget and its allocation in service of the orders target; set channel strategy, audience architecture, and bidding, and own daily management and optimisation of all accounts.
- Scaling decisions — make scale and pull-back calls on marginal CAC at current scale, not on blended averages alone; spot saturation early and diversify audiences, channels, and formats ahead of diminishing returns.
- Measurement & attribution — treat GoKwik as the source of truth for orders and attribution and GA4 as the source of truth for the funnel; do not run budget off platform-reported ROAS. Evaluate branded and non-branded search separately, and read Meta at a blended level — recognising that demand created on one channel often closes on another.
- Agency management — manage our paid-media agencies against clear scope and performance standards; enforce a clean division of channels, audiences, seeds, and exclusions so agencies don't overlap or self-compete; own the review cadence and accountability for results.
- Audiences — build and maintain seeds from highest-value and repeat customers,



and exclude existing customers from cold prospecting.
- Cross-functional partnership — feed performance signals into the creative pipeline and scale validated winners with the creative team; coordinate with retention so acquisition targets the right customers, not just the cheapest orders.
- Reporting — own reporting on spend, efficiency (blended CAC, MER), and scale, with a clear read on what's driving results and where budget should move next.

What we're looking for

- 6–10 years in performance marketing, with real ownership of in-house D2C budgets across Meta and Google.
- A track record of scaling paid spend while holding efficiency — you can show the numbers.
- Experience managing external media agencies to a standard.
- A measurement-first operator who works in blended CAC / MER and questions platform-reported ROAS and over-attribution.
- Strong command of Meta and Google account structure, audiences, bidding, and creative testing.

This is not the right role if you're an agency account manager who hasn't owned in-house budgets, or someone who quotes platform ROAS as truth — this role owns the number end to end and reads it honestly.

Nice to have

- D2C / e-commerce experience, especially in food, health, or nutrition.
- Familiarity with GoKwik or similar order/attribution tooling and GA4.
- Experience building a measurement framework, not just running campaigns.
- Exposure to quick-commerce or marketplace media (practical for coordinating across channels).

How success is measured Orders and revenue delivered at target efficiency; blended CAC and MER within guardrails; healthy scaling without efficiency decay; agencies performing to standard. Specific targets are set in a 30/60/90 plan on joining.

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Performance Marketing Lead (Bengaluru)
🏢 MILLD
📍 Bengaluru