Performance Marketing Manager – Admissions & Growth

Location: Corporate Office (Kompally, Hyderabad)

Department: Marketing & Admissions

Experience: 4–8 Years

Employment Type: Full-time

Role Summary

We are looking for a results-driven Performance Marketing & Growth Manager to drive admissions through data-led digital marketing. The role will manage end-to-end performance campaigns, generate qualified leads, optimize the admissions funnel, and improve marketing ROI across multiple schools.

Key Responsibilities

- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Generate high-quality admission enquiries while maintaining target CPL.
- Manage campaign budgets and optimize ROI and CPA.
- Optimize landing pages, lead-generation campaigns, and conversion funnels.
- Monitor campaign performance and make data-driven decisions.
- Implement and manage tracking through GA4, GTM, Meta Pixel, and UTM parameters.
- Work closely with Admissions teams to improve lead-to-admission conversion.
- Coordinate with creative teams for campaign creatives and marketing assets.
- Conduct A/B testing across creatives, audiences, campaigns, and landing pages.
- Prepare daily, weekly, and monthly performance reports.




- Monitor competitors, market trends, and new growth opportunities.
- Continuously test, analyze, and optimize campaigns for better performance.

Skills & Qualifications
- 4–8 years of experience in Performance Marketing / Digital Marketing / Growth Marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead generation, conversion optimization, and performance marketing.
- Experience with GA4, GTM, Meta Pixel, UTM tracking, and Looker Studio.
- Knowledge of landing page and conversion-rate optimization.
- Robust analytical, reporting, and problem-solving skills.
- Advanced MS Excel proficiency.
- Experience with CRM and marketing automation is preferred.
- Strong communication and stakeholder-management skills.

Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Cost Per Admission (CPA)
- Lead-to-Admission Conversion Rate
- Marketing ROI
- Campaign Performance
- Landing Page Conversion Rate
- Overall Admissions Contribution

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Performance Marketing Manager – Admissions & Growth (Kompally)
🏢 MDN Edify Education
📍 Kompally