Team Lead – Performance Marketing

Department Marketing / Growth

Reports To Senior Manager / Head of Performance Marketing

Experience 3–5 years

Location [Insert Location]

About KollegeApply

KollegeApply.com is an AI-powered higher education discovery platform designed to simplify how students explore colleges, courses, and career paths — both in India and globally. We act as a centralized hub for higher education, bringing together everything a student needs in one place. Role Summary

We are looking for a Team Lead – Performance Marketing to drive and optimize our paid media campaigns across Google platforms (Search, Display, YouTube, Discovery, Shopping). This is a hands-on role for someone who is highly analytical, metrics-obsessed (ROAS, CPA, CPL, CAC), and comfortable owning day-to-day campaign execution while mentoring 1–2 junior team members. You'll work closely with the Senior Manager to translate growth targets into campaign strategy and results. Key Responsibilities

- Campaign execution: Execute, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping, App Campaigns) to hit ROI targets. • Day-to-day ownership: Own audience research, budget pacing, ad creation, A/B testing, and bid optimization. • Performance monitoring: Track daily performance metrics, flag trends or anomalies early, and take corrective action proactively. • Creative collaboration: Brief and review ad copies, banners, and video assets with the creative team for campaign needs. • Research: Conduct keyword research, competitor analysis, and customer segmentation to sharpen targeting. • Reporting: Build and maintain performance reports/dashboards, translating data into clear,



actionable recommendations for leadership. • Budget management: Manage assigned ad budgets efficiently while holding CPA/ROAS targets. • Mentoring: Guide and mentor 1–2 junior executives on campaign execution and reporting. • Platform expertise: Stay current on Google Ads platform updates, beta features, and industry best practices. • Cross-functional coordination: Work with analytics and product teams on attribution tracking, pixel integrations, and conversion rate optimization. • Experimentation: Support and run experiments across bidding strategies, audience segments, and creative formats.

Requirements

- 3–5 years of hands-on experience managing Google Ads campaigns with demonstrable results. • Solid grasp of Performance Marketing KPIs (ROAS, CPA, CTR, Quality Score, Conversion Rate). • Working knowledge of campaign structuring and bidding strategies (manual, tROAS, tCPA, Max

Conversions, etc.).
- Hands-on experience with Google Analytics, Google Tag Manager, and Looker Studio (or similar reporting tools).
- Familiarity with audience strategies: remarketing, customer match lists, in-market, and custom intent audiences.
- Strong analytical and Excel/Sheets skills — comfortable deriving insights from raw data.
- Prior experience in e-commerce, fintech, edtech, SaaS, or high-growth startup environments is a strong plus.
- Good communication skills and comfort working cross-functionally with creative, product, and analytics teams.
- A self-starter who's detail-oriented, growth-minded, and enjoys the day-to-day grind of campaign optimization. Positive to Have

- • Exposure to other paid channels (Meta Ads, LinkedIn, Programmatic).

📌 Performance Marketing (Gurugram)
🏢 Kollegeapply
📍 Gurugram