Company Description Red Apple Technologies, established in 2011, is a game, iGaming, and software development partner that helps startups, studios, publishers, operators, and enterprises build, launch, and scale digital products. Multidisciplinary teams combine engineering, game development, art, design, quality assurance, and project management to support projects from initial planning through launch and ongoing enhancement.

Core capabilities span full-cycle game development, iGaming technology solutions, web and mobile software development, and specialized art and design services. The company serves clients across international markets through flexible engagement models, including dedicated teams, co-development, project-based delivery, and end-to-end product development. For iGaming projects, Red Apple Technologies operates strictly as a technology and development service provider and does not run gambling platforms or manage player funds.

Role Description The Performance Marketing role is a full time, on-site position based in the Kolkata metropolitan area. The role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive user acquisition, engagement, and revenue for game, iGaming, and software products.

Day-to-day responsibilities include managing campaign budgets, monitoring key performance indicators, analyzing campaign data, and preparing regular performance reports for internal stakeholders. The position also focuses on A/B testing,



performance testing of campaigns and creatives, and working closely with product, design, and business teams to refine targeting, messaging, and user funnels. The professional in this role will continuously explore new channels, tools, and tactics, ensuring that performance marketing strategies align with overall business objectives.

Qualifications

- Strong analytical skills with experience in data analysis and interpreting marketing metrics.
- Proficiency in performance management of digital campaigns, including planning, execution, optimization, and reporting.
- Experience with performance testing, A/B testing, and experimentation frameworks for campaigns and creatives.
- Effective communication skills for collaborating with cross-functional teams and presenting insights to stakeholders.
- Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic tools) and marketing analytics tools.
- Knowledge of attribution models, conversion tracking, and funnel optimization in B2C digital products, preferably in gaming or tech.
- Ability to work with spreadsheets and dashboards; familiarity with BI tools or data visualization platforms is an advantage.
- 5+ years of experience in performance marketing or growth marketing; experience in gaming, iGaming, or software products is preferred.
- Bachelor’s degree in Marketing, Business, Statistics, Engineering, or a related field, or equivalent practical experience.

📌 Performance Marketing (Kolkata, 5+ yrs) (Kolkata Metropolitan Area)
🏢 Red Apple Technologies
📍 Kolkata Metropolitan Area