Position: Head- Performance Marketing

Experience: 8+ years (minimum 5 years in a digital agency and leadership experience) Location: Mumbai (Lower Parel)

Work Mode: 5 days (Work From Office)

About the role

We are looking for a Head- Performance Marketing to lead our Paid Media business and drive performance, profitability and growth across client portfolios.

The ideal candidate will be an expert in SEM, PPC, Paid Media Planning/Buying and ROI-driven digital marketing, with the ability to combine strategic thinking, analytical expertise and strong people leadership. This is more than a campaign-management role. As the business head for the Performance Marketing division, you will be responsible for driving business numbers, building a high-performing team, identifying new opportunities and keeping the function future-ready and turn Paid Media into a strong growth engine for both our clients and the agency.

Key Responsibilities

Business & P&L; Management:

- Lead the Performance Marketing business unit with clear revenue, margin and profitability objectives.
- Develop account strategies, and growth plans aligned with business goals.
- Monitor ROI, campaign profitability and overall account performance.
- Identify potential challenges and red flags proactively and implement corrective measures.

Performance Marketing Strategy:





- Lead SEM/PPC and Paid Media strategies across platforms including Google, Meta, Linkedin and other relevant networks.
- Develop ROI-focused acquisition strategies across search, paid social and other performance channels.
- Analyse campaign performance, traffic, conversions and customer acquisition metrics to continuously improve results.
- Effectively manage and optimise client marketing budgets.

New Business & Pitches:

- Lead the Paid Media component of new business pitches.
- Conduct audits, identify opportunities and develop compelling media strategies and proposals.
- Partner with internal teams to create integrated digital solutions.

Team Leadership & Development:

- Lead and mentor a team of performance marketing professionals.
- Drive productivity, quality and accountability within the team.
- Build team capability through training, knowledge sharing and exposure to emerging tools and technologies.
- Develop bench strength and ensure the team remains future-ready.
- Be hands-on when required and lead by example.

Innovation & Future Readiness:

- Stay ahead of evolving trends, platforms, automation and technologies in Paid Media.

Benefits:
- Adaptable schedule
- Provident Fund

Application Question(s):
- Current CTC
- Expected CTC
- Notice Period

Experience:
- Performance marketing: 7 years (Required)

Work Location: In person

📌 Performance Marketing Head (Mumbai)
🏢 Anvis Digital
📍 Mumbai