Performance Marketing & Personal Branding Executive

Location: Coimbatore

Experience: 0–2 years

Qualification: Any Graduate / Digital Marketing Graduate

Employment Type: Full-time

About the Role

We are looking for a young, energetic and highly driven Digital Marketing & Personal Branding Executive to join our team in Coimbatore.

This role is ideal for someone who is a natural go-getter, loves digital marketing, understands social media trends, and wants to learn how to build a powerful personal brand.

You will work closely with the founder to manage Meta Ad campaigns, Google Business Profile (GMB), social media content and personal-branding videos.

We are looking for someone who doesn’t simply wait for instructions but takes ownership, experiments, learns quickly and gets things done.

Key Responsibilities

1. Meta Ads Management

* Plan, create, manage and optimize Facebook & Instagram (Meta) Ad campaigns
- Set up campaigns for lead generation, engagement, reach and conversions
- Monitor campaign performance, CPL, CTR, leads and other key metrics
- Test different audiences, creatives, copies and campaign strategies
- Identify opportunities to improve campaign performance and ROI
- Prepare regular performance reports and insights

1. Google Business Profile / GMB Management

* Manage and optimize Google Business Profile
- Regularly update posts, photos, offers and business information
- Monitor and respond to reviews
- Improve local visibility and engagement
- Track profile performance, calls, searches and customer actions

1. Personal Branding & Content

* Work closely with the founder to build and strengthen his personal brand
- Research trending topics relevant to business, entrepreneurship, leadership, sales, mindset and personal growth
- Suggest ideas for Reels,



Shorts and other video content
- Develop robust video hooks, concepts and content angles
- Assist in writing short-form video scripts
- Convert ideas and experiences into engaging social-media content
- Keep track of current social media trends and formats

1. Content & Creative Coordination

* Coordinate with designers, video editors and other team members
- Brief the creative team clearly on required content
- Review creatives before publishing
- Maintain a consistent brand voice across platforms
- Suggest new content formats and experiments

What We Are Looking For

We are looking for someone who is:

- Young, energetic and enthusiastic
- A natural go-getter
- Highly proactive and takes initiative
- Positive and solution-oriented
- Curious and willing to learn
- Comfortable working in a fast-paced entrepreneurial environment
- Creative and full of ideas
- Good at communication and coordination
- Interested in digital marketing, social media and personal branding
- Someone who follows Instagram, YouTube, Facebook and current digital trends
- Willing to experiment, test and learn rather than simply follow instructions

Skills Required

Must Have

- Basic to good understanding of Meta Ads Manager
- Understanding of Facebook & Instagram marketing
- Google Business Profile / GMB knowledge
- Good written communication
- Basic understanding of content marketing




- Ability to write or develop video content ideas
- Analytical mindset and ability to understand campaign metrics

Good to Have

- Experience with Canva
- Basic knowledge of video editing
- Knowledge of Instagram Reels / YouTube Shorts
- Copywriting skills
- Experience with lead-generation campaigns
- Knowledge of Google Analytics / Looker Studio
- Understanding of AI tools for content creation

Qualification

- Any Graduate
- Digital Marketing certification/course is an advantage
- Fresh graduates with strong practical knowledge and the right attitude are welcome to apply The Person We Want

We are not looking only for a “Digital Marketing Executive.”

We are looking for someone who can say:

“Give me a goal. I’ll figure out how to achieve it.”

If you are someone who enjoys taking ownership, loves experimenting with digital marketing, constantly comes up with ideas and gets excited when a campaign or video performs well — you could be the person we’re looking for.

Growth Opportunity

This role offers the opportunity to work closely with an entrepreneur and gain hands-on exposure to:

- Performance Marketing
- Personal Branding
- Lead Generation
- Content Strategy
- Social Media Marketing
- Video Content
- Community Building
- Entrepreneurship

You will have significant scope to learn, experiment, take ownership and grow with the organization.

How to Apply

Send your CV + a short introduction about yourself + examples of any Meta campaigns, social-media pages or content you have worked on.

Location: Coimbatore

Position: Performance Marketing & Personal Branding Executive

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Performance Marketing & Personal Branding Executive (Coimbatore)
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