Performance Marketing Executive / Manager

Company: Khanna Gems

Location: Gurugram

Employment Type: Full time (Remote, 1 day WFO)

About the Role

Khanna Gems is looking for a Performance Marketing professional to manage and scale our digital advertising initiatives across multiple platforms.

The ideal candidate should have strong hands-on experience in Google Ads, Facebook & Instagram Ads, performance marketing portals, lead generation, campaign optimization, analytics, and AI-powered advertising tools .

Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, etc.
- Manage Facebook & Instagram (Meta) Ads for lead generation, conversions, remarketing, and brand growth.
- Manage performance marketing campaigns across multiple digital portals and platforms .
- Develop and execute full-funnel paid marketing strategies focused on leads, conversions, and revenue.
- Monitor and optimize campaigns based on ROAS, CPL, CPA, CAC, CTR, conversion rate, and overall ROI .
- Conduct audience research, keyword research, competitor analysis, and campaign planning.
- Continuously test and optimize ad creatives, copy, audiences, landing pages, offers, and campaign structures .
- Work closely with the creative and content teams to develop high-performing ad creatives and campaigns .
- Use AI tools for ad copy, creative generation, campaign research, audience insights, testing,



optimization, and automation.
- Track campaign performance and prepare regular reports with actionable insights.
- Manage advertising budgets and identify opportunities to improve efficiency and scale successful campaigns.
- Stay updated with the latest developments in Google, Meta, AI advertising, and digital marketing platforms .

Requirements

- 2–5 years of relevant experience in Performance Marketing / Digital Advertising .
- Hands-on experience managing Google Ads and Meta Ads .
- Strong understanding of paid acquisition, lead generation, remarketing, and conversion funnels.
- Experience working with multiple advertising platforms/portals.
- Good understanding of Google Analytics, conversion tracking, Meta Pixel, and campaign attribution .
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and make data-driven decisions.
- Experience with AI tools for marketing and advertising .
- Experience in e-commerce, jewellery, luxury, fashion, or premium consumer brands will be an advantage.

What We’re Looking For Someone who is hands-on, data-driven, creative, and performance-focused — a person who takes ownership of campaigns and is constantly looking for ways to improve results.

Interested candidates can apply with their CV and details of relevant campaigns/accounts they have managed.

📌 Performance Marketing Executive (Gurugram)
🏢 Khanna Gems Group
📍 Gurugram