Responsible for planning, executing, monitoring, and optimizing performance marke t ig campaigns across Google Ads and Meta Ads to drive leads, conversions, and bu sinssgroth.
Key Res pon sibilties
● Plan and execute Google Ads, Meta Ads and LinkedIn Ad s campigns.
● Manage campaign budgets, targeting, bidding,
and optimiation.
● Monitor key performance metrics such as CPL, CPA, ROAS, CTR
,
and coversio rates.
● Analyze campaign performance and identify opportunit ie s for imrovement.
● Set up and manage conversion tracking using Googl e T ag Manager GTM), Meta
Pixel, Conversions API (CAPI), Google Ads conver s ion trackin, and other re levant trackig solutions.
● Implement and optimize Enhanced Conversions an d other advancd measurement solutions to improve t rac king accuracy ad attribution.
● Troubleshoot tracking and conversion measurementissues and ensue accurate dat a flow across adverising platforms.
● Prepare regular performance reports and pr ovide action a ble ampaign insigts.
Requirements
● 2+ years of hands-o n experience in Googe Ads and Meta Ads.
● Strong understanding of perform anc e marketing and lead-eneration campaigns.
● Hands-on experience with
G
TM, Meta Pixel, CAPI,Google Ad s c onversion tracking, an Enhanced Conversions
.
● Good analytical andproblem-solving skills.
● Experie nce with campaign tracking, nalytics, and reporting.