Mode: WFO | Full time

Exp: 2 years

Location: Gurugram

Note: candidate should have experience in performance marketing across all Quick-Comm or E-comm platforms.

Role Summary &

- Context

We are seeking an analytical, data-driven, and high-energy performance marketing executive to steer direct acquisition and marketplace growth for our fast-scaling footwear and casual lifestyle brand. In this role, you will be directly responsible for planning, executing, and optimizing high-impact paid campaigns across major marketplace ad engines (Amazon Ads, Flipkart Ads, Myntra) as well as primary paid acquisition channels (Meta Ads, Google Ads).

The ideal candidate combines strong media buying expertise with commercial acumen—balancing customer acquisition cost (CAC), Return on Ad Spend (ROAS), Total Advertising Cost of Sales (TACOS), and product-level unit economics across fast-moving seasonal collections and innovative core product lines.

Core Performance Mission

Drive profitable customer acquisition and maximize catalog visibility across both company D2C web properties and third- party marketplace channels by deploying strategic keyword bids, creative A/B testing, audience retargeting, and rigorous daily budget allocations.

Key Responsibilities

Marketplace Performance Management: Own end-to-end execution and performance on Amazon Ads (Sponsored Products, Brands, Display) and Flipkart Ads (PLA, PCA). Actively manage bid structures, keyword harvesting, competitor conquesting, and Buy Box visibility to meet monthly GMV targets.

Paid Social &

- Search Advertising: Oversee full-funnel paid media campaigns across Meta (Instagram &
- Facebook Ads Manager) and Google Ads (Search, Performance Max, Shopping, Display) to scale brand discovery, store traffic, and first-time buyers.

Campaign Optimization &

- ROAS Governance: Continuously monitor daily ad spend, CTR, conversion rates, blended ROAS, and ACOS/TACOS.



Identify underperforming SKUs and reallocate spend toward high-velocity styles and seasonal campaign drops.

Creative Strategy &

- Testing Loop: Partner closely with the graphic design and content teams to conceptualize high- converting video hooks, static carousels, lifestyle assets, and catalog lifestyle collaterals tailored to Gen-Z and millennial fashion demographics.

Catalog &

- Inventory Alignment: Collaborate with merchandising and inventory operations to align performance marketing spend with warehouse inventory availability, avoiding ad-spend leakage on out-of-stock sizes or slow-moving variants.

Marketplace Dominance

Driving aggressive market share growth, ranking gains, and ad efficiency across Amazon, Flipkart, and leading fashion portals.

Direct Growth &

- Unit Economics

Scaling targeted website conversion campaigns while maintaining healthy contribution margins and controlled bl-CAC.

Required Qualifications &

- Core Skillset

Relevant Domain Experience: 2 years of hands-on, verifiable experience in performance marketing and digital ad operations specifically within a direct-to-consumer (D2C), consumer goods, footwear, apparel, or retail lifestyle environment.

Marketplace Ad Tech Proficiency: Demonstrated track record managing live ad budgets on Amazon Advertising

Console (Sponsored Ads, Brand Stores) and Flipkart Ads.

Experience running campaigns on Myntra, Nykaa, or quick- commerce platforms (Blinkit, Zepto) is a strong plus.

Paid Social &

- PPC Mastery:



In-depth operational fluency with Meta Ads Manager (custom audiences, Lookalikes,

Advantage campaigns) and Google Ads (PMax, Search, Smart Shopping, dynamic remarketing).

Analytical Rigor &

- Attribution: Strong command of Google Analytics 4 (GA4), Shopify analytics, UTM tracking conventions, and marketplace reporting panels. Advanced working knowledge of MS Excel / Google Sheets (Pivot tables, VLOOKUP/XLOOKUP, formulas).

Creative Analytical Mindset: Ability to dissect creative fatigue, analyze visual drop-off rates, and generate actionable creative briefs based on quantitative ad engagement data.

Education: Bachelor's degree in Marketing, Business Administration, Engineering, Commerce, or related analytical disciplines.

KEY PERFORMANCE INDICATORS (SUCCESS METRICS)

Marketplace ACOS &

- TACOS Maintain efficient Total Advertising Cost of Sales across Amazon and Flipkart while achieving top-tier category visibility.

D2C Blended ROAS Consistently deliver target Return on Ad Spend on paid search and paid social campaigns across product drops and promotional sales.

Customer Acquisition (CAC) Optimize first-touch and blended acquisition costs while driving steady volume growth of new and returning shoppers.

Creative Refresh Rate Establish an iterative testing cadence of 10–15 creative variants weekly to proactively combat ad fatigue and discover winning formats.

Inventory Sell-Through Accelerate SKU turn rates for new seasonal launches, sustainable collections, and high-margin product categories.

Why Join This Team?

Be at the forefront of disrupting everyday fashion footwear. Work with a young, ambitious brand with direct ownership over significant ad budgets, rapid test-and-learn autonomy, and clear upward progression paths into digital growth leadership.

Skills: d2c,campaigns,footwear,advertising,performance marketing,cac

📌 Performance Marketing Executive (Leading Global Footwear Brand) (Gurugram)
🏢 Growqai
📍 Gurugram