COMPANY OVERVIEW

Marketocrat is a performance-driven digital marketing agency focused on scaling brands through data-backed advertising strategies. We specialize in ROI-focused campaigns that deliver measurable business growth across industries.

ABOUT THE ROLE

This is a fully remote role designed for high-performance professionals with strictly 1–2 years of hands-on experience who can independently manage and optimize paid campaigns.

The ideal candidate must have strong practical expertise in managing and optimizing campaigns on Meta Ads and Google Ads platforms.

Immediate joiners are preferred.

WHAT WE ARE LOOKING FOR

We are specifically looking for a highly reliable, independent skilled with 1–2 years of relevant experience who can take ownership of performance marketing activities from planning and execution through optimization and reporting.

This role is not execution-only you will be responsible for planning, execution, optimization, and scaling campaigns across platforms.

This role is specifically intended for professionals at the 1–2 year experience level.

If you are someone who can handle responsibilities from strategy to results and is comfortable being accountable for campaign performance, this role is for you.

KEY RESPONSIBILITIES

- Plan, execute, and optimize campaigns on Meta Ads (Facebook & Instagram)
- Manage and scale Google Ads campaigns (Search, Display, Performance Max, YouTube)
- Handle daily budget allocation and maximize ROAS
- Perform detailed audience research and competitor analysis
- Conduct keyword research and campaign structuring
- Implement conversion tracking,



pixels, GA4, GTM, and event tracking
- Monitor campaign performance and optimize based on data insights
- Run A/B testing on ad creatives, copies, and landing pages
- Improve CTR, reduce CPA, and increase conversion rates
- Prepare weekly and monthly performance reports with actionable insights
- Coordinate with creative and content teams for high-converting ad creatives
- Stay updated with the latest platform updates and algorithm changes

REQUIRED SKILLS & QUALIFICATIONS

- Strictly 1–2 years of hands-on experience in Performance Marketing
- Strong expertise in Meta Ads Manager and Google Ads
- Solid understanding of CPC, CPA, ROAS, CTR, Conversion Rate, and Funnel Optimization
- Experience with Google Analytics (GA4) and tracking tools
- Strong analytical mindset with data interpretation skills
- Excellent verbal and written communication skills
- Ability to present campaign insights clearly and confidently
- Ability to manage multiple campaigns simultaneously
- Detail-oriented with strong problem-solving ability
- Ability to work independently and take ownership of results

WHAT WE OFFER

- Fully remote working environment
- Opportunity to manage real budgets and scale campaigns
- Fast-growth learning environment
- Direct exposure to leadership and strategy discussions
- Performance-driven culture focused on measurable results

PERFORMANCE METRICS

- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead / Revenue Growth from Paid Channels
- Campaign scalability and optimization efficiency

📌 Performance Marketing Executive (India)
🏢 Marketocrat
📍 India