Performance Marketing Executive

Location: Hyderabad

Employment Type: Full-Time

Experience: 2–5 Years

Salary: ₹25,000 – ₹40,000 per month

About the Role

Greatcoder is looking for an experienced and results-driven Performance Marketing Executive who can independently plan, execute, monitor, and optimize paid digital marketing campaigns with a strong focus on lead generation, conversions, campaign efficiency, and measurable business outcomes.

The ideal candidate should have strong hands-on experience in managing paid campaigns across multiple platforms and should be comfortable taking ownership of campaign strategy, budgets, tracking, optimization, reporting, and performance improvement.

We are specifically looking for candidates who can go beyond campaign setup and demonstrate the ability to analyze performance, identify issues, improve lead quality, reduce acquisition costs, and consistently optimize campaigns for better results.

Key Responsibilities

- Independently plan, execute, manage, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant digital platforms.
- Develop campaign strategies based on business goals, target audiences, lead-generation requirements, and conversion objectives.
- Manage different campaign types including Search, Performance Max, Display, Remarketing, Lead Generation, Traffic, and Conversion campaigns.
- Conduct keyword, audience, competitor, and market research before campaign execution.
- Track and analyze key metrics including CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, lead quality, and overall campaign ROI.
- Manage advertising budgets and optimize spend across campaigns based on performance.
- Identify underperforming campaigns and take corrective actions quickly.




- Conduct structured A/B testing across:
- Audiences
- Ad creatives
- Ad copy
- Keywords
- Landing pages
- Offers
- Campaign objectives
- Improve lead quality by refining targeting, exclusions, messaging, landing pages, and campaign structure.
- Work closely with creative, content, sales, and counselling teams to improve campaign outcomes.
- Monitor the complete lead funnel from ad click to lead generation and conversion.
- Analyze CRM and sales feedback to understand lead quality and campaign effectiveness.
- Set up and validate campaign tracking, UTMs, conversion events, and attribution wherever required.
- Create weekly and monthly campaign performance reports with clear observations and action plans.
- Present campaign insights, performance gaps, and optimization recommendations to management.
- Stay updated with changes in advertising platforms, AI-based advertising tools, automation, and digital marketing trends.

Required Experience & Skills

- 2–5 years of hands-on experience in Performance Marketing, Paid Advertising, or Digital Marketing.
- Proven experience managing Google Ads and Meta Ads campaigns independently.
- Strong knowledge of lead-generation and conversion-focused campaigns.
- Practical experience in campaign optimization and budget management.
- Strong understanding of:
- CPC
- CTR
- CPM
- CPL
- CPA
- Conversion Rate
- ROAS
- ROI




- Ability to analyze campaign data and make performance-based decisions.
- Experience in audience segmentation, remarketing, and retargeting strategies.
- Good understanding of keyword research and Search campaign optimization.
- Experience with conversion tracking and campaign attribution.
- Strong working knowledge of Google Analytics 4 (GA4).
- Working knowledge of Google Tag Manager and conversion events.
- Strong skills in Excel or Google Sheets for campaign analysis and reporting.
- Ability to prepare clear performance reports and derive actionable insights.
- Solid analytical and problem-solving ability.
- Positive communication and cross-team coordination skills.
- Ability to independently manage multiple campaigns, priorities, and advertising budgets.

Tools & Platforms

Candidates should have hands-on experience with several of the following:

- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Keyword Planner
- Meta Events Manager
- Excel / Google Sheets
- Looker Studio
- CRM / Lead Management Systems
- Landing Page / Website Analytics Tools

Preferred Skills

Candidates with the following experience will have an added advantage:

- Education / EdTech marketing
- Technology / SaaS marketing
- High-volume lead-generation campaigns
- Local and regional lead-generation campaigns
- Google Search Campaigns
- Performance Max campaigns
- Meta Lead Form and WhatsApp campaigns
- Remarketing campaigns
- Landing page optimization
- Conversion Rate Optimization (CRO)
- Advanced A/B testing
- CRM-based lead analysis
- Lead-to-enrolment or lead-to-sales funnel analysis
- Basic SEO and S

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Madhapur)
🏢 Greatcoder Trainings
📍 Madhapur