Company Description Kean.Club is a contemporary western wear brand focused on elevated everyday fashion for modern, style-conscious customers. The brand blends modern silhouettes, refined detailing, and high-quality fabrics to create pieces that feel both effortless and premium. Collections are designed to bridge the gap between trend and timelessness, offering versatile and flattering options for daily wear.

As a growing startup, Kean.Club is driven by creativity, attention to detail, and a clear vision to build a distinctive premium fashion label.

As a Performance Marketing Executive at Kean.Club, you will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Meta and Google platforms.

This is a results-driven role.

You will be measured on ROI, cost efficiency, lead quality, and campaign scalability — not just impressions or clicks.

You will collaborate closely with Social Media Executive, Content Writer, Designers, and the Sales team to align paid campaigns with business goals.

Requirements

- 1–4 years of hands-on experience managing paid ad campaigns.
- Proven track record of generating leads, conversions, or sales through Meta and Google Ads.
- Solid understanding of full-funnel performance strategy (TOF, MOF, BOF).
- Skills and measurable results matter more than formal education. Degree is not mandatory with proven performance outcomes.
- Experience managing campaign budgets and optimising for CPA/ROAS.
- Strong analytical ability and reporting discipline.

- Responsibilities

- 1. Campaign Strategy & Setup Plan and execute campaigns on Meta Ads Manager and Google Ads. Structure campaigns based on business goals (lead generation, sales, awareness).



Define targeting, creatives, and funnel strategy.
- 2. Optimization & Scaling Monitor daily performance and optimize campaigns. Improve CTR, reduce CPA, and increase ROAS. Conduct A/B testing for creatives, audiences, and copy. Scale winning campaigns strategically.
- 3. Analytics & Reporting Track campaign metrics including CTR, CPC, CPA, ROAS, and Conversion rate. Submit structured weekly performance updates. Prepare detailed monthly performance reports with insights and next-step recommendations.
- 4. Collaboration & Funnel Alignment Work with content and design teams for ad creatives. Align landing pages with campaign objectives. Ensure tracking setup using Meta Pixel, Google Tag, and conversion tracking tools.
- 5. Budget & Performance Control Manage ad budgets responsibly. Monitor performance fluctuations and troubleshoot issues quickly. Ensure accurate tracking and attribution.

Skills & Qualifications
- Strong expertise in Meta Ads Manager and Google Ads.
- Understanding of audience segmentation and retargeting strategies.
- Experience with conversion tracking setup.
- Analytical mindset with strong data interpretation skills.
- Ability to manage multiple campaigns simultaneously.
- (Bonus) Experience with landing page optimization (CRO basics).
- (Bonus) Knowledge of Google Tag Manager.
- (Bonus) Experience running YouTube Ads.
- (Bonus) Understanding of lead nurturing funnels.
- (Bonus) Experience working in a digital marketing agency.

- Key Performance Indicators

- Cost Per Lead (CPL) or Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion rate improvement
- Budget utilization efficiency
- Campaign scalability
- Reporting accuracy and timeliness

📌 Performance Marketing Executive (Ernakulam)
🏢 Kean Club
📍 Ernakulam