Company Description Digital Rangers is an e-commerce agency specializing in designing, developing, and scaling online stores for diverse brands. The team is made up of certified Shopify experts who follow the latest e-commerce trends and technologies to deliver cutting-edge solutions. With a data-driven and customized approach, Digital Rangers tailors strategies to each client’s specific goals and growth plans.
The agency focuses on helping clients stay ahead of the competition through performance-oriented execution and continuous optimization.
Role & Responsibilities
- Manage and optimize Google Ads campaigns (Search, Shopping, Performance Max).
- Create, manage and optimize Meta Ads campaigns (Facebook & Instagram).
- Monitor and optimize ROAS, CPA, CPC, CTR, CAC and conversion rates.
- Manage advertising budgets and campaign performance.
- Set up and manage Meta Pixel, GA4 and conversion tracking.
- Analyze campaign data and identify opportunities for improvement.
- Create regular campaign performance reports and share insights with the team.
- Work with designers to suggest and improve ad creatives.
- Manage multiple eCommerce/D2C client accounts.
Required Skills
- 1 to 4 years of hands-on experience with Google Ads and Meta Ads.
- Experience managing paid advertising campaigns and budgets.
- Strong understanding of ROAS, CPA, CPC, CAC and conversion tracking.
- Hands-on experience with GA4 and Meta Pixel.
- Understanding of Shopify and eCommerce marketing.
- Valuable analytical and communication skills.
- Ability to learn and adapt quickly.
Preferred
- Experience running ads for D2C, Shopify or eCommerce brands.
- Knowledge of Google Merchant Center.
- Understanding of audience targeting and retargeting.
- Experience with Google Shopping and Performance Max.
📌 Performance Marketing Executive (India)
🏢 Digital Rangers
📍 India
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