Experience - 2 - 6 Years

Performance Marketing

- Independently manage Google Ads and Meta Ads accounts for multiple hospital branches and specialties.

- Plan, launch, and optimize paid campaigns across Google Search, Performance Max, Display, YouTube, Demand Gen, and Meta Lead Generation campaigns.

- Ensure campaigns meet lead generation, CPL, CPA, and ROAS targets.

- Manage and optimize monthly advertising budgets effectively.

Campaign Optimization

- Monitor campaign performance daily and implement optimization strategies.

- Perform keyword research, search term analysis, and competitor benchmarking.

- Optimize bids, budgets, audiences, placements, ad copies, and creatives.

- Implement negative keywords and audience exclusions to improve lead quality.

- Scale high-performing campaigns while maintaining efficiency.

Google & Meta Ads Management

- Build campaign structures from scratch based on business objectives.

- Create and optimize Responsive Search Ads, Performance Max, Demand Gen, Display, and YouTube campaigns.





- Manage Meta campaigns including Lead Generation, Conversion, Traffic, Engagement, and Remarketing.

- Develop Custom Audiences, Lookalike Audiences, and Retargeting campaigns.

- Conduct A/B testing of creatives, ad copies, audiences, and landing pages.

Required Skills

- Expert knowledge of Google Ads and Meta Ads Manager.

- Strong understanding of Search, Performance Max, Display, YouTube, Demand Gen, and Remarketing campaigns.

- Hands-on experience with Google Analytics 4, Google Tag Manager, and Meta Pixel.

- Strong understanding of conversion tracking and attribution.

- Experience in lead generation and campaign optimization.

- Excellent analytical and reporting skills.

- Advanced proficiency in Microsoft Excel / Google Sheets.

- Robust communication and stakeholder management skills.

Pay: From ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Hyderabad)
🏢 Ankura Hospital for Women u0026 Children AS Rao Nagar
📍 Hyderabad