Key Responsibilities

- Plan, execute, and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn,

and other relevant platforms.
- Own campaign budgets and optimize spend to maximize ROAS, CPL, and CAC targets.
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve performance.
- Track, analyze, and report on key performance metrics (CTR, CPC, CPA, ROAS, conversion rate) using tools like Google Analytics, Meta Ads Manager, and Google Ads.
- Collaborate with the design/content team to develop high-performing ad creatives and landing pages.
- Manage marketing funnels and work closely with sales to ensure quality lead flow and conversion tracking.
- Stay current with platform updates, industry trends, and competitor activity to identify recent growth opportunities.
- Prepare regular performance reports and dashboards for stakeholders.




- Manage marketing budgets responsibly and forecast spend against targets.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of hands-on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Working knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
- Understanding of the full-funnel marketing approach — awareness, consideration, conversion, retention

.Good written and verbal communication skills for reporting and cross-team collaboration.
- Comfortable working with budgets, targets, and performance-based KPIs.

📌 Performance marketing executive (Tambaram)
🏢 Beyond Nexis Global Solutions
📍 Tambaram