Performance Marketing Executive – EdTech

Company: Edzeb Technologies

Department: Marketing

Experience: 2 Years

Location: Mohali, Punjab

Employment Type: Full-Time | On-Site

Joining: Immediate Joiner Preferred

About the Role

Edzeb Technologies is looking for a Performance Marketing Executive with 2 years of hands-on experience in digital advertising and lead generation.

The ideal candidate will be responsible for planning, executing, monitoring, and optimizing paid marketing campaigns to generate high-quality student leads, inquiries, and enrollments. The candidate should be highly analytical, result-oriented, and comfortable working with marketing budgets and performance metrics.

Key Responsibilities

- Plan, launch, and manage paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube and other relevant platforms.

- Generate high-quality leads for Edzeb's courses and educational programs.

- Manage the complete performance marketing funnel from ad lead counselling enrollment.

- Monitor and optimize key metrics including CPL, CPA, CTR, CPC, conversion rate and ROAS.

- Conduct audience research, competitor analysis, keyword research, and audience segmentation.

- Manage campaign budgets and optimize ad spend for maximum ROI.

- Perform A/B testing of ad copies, creatives, audiences, landing pages, and campaign structures.

- Work closely with the creative, content, sales and counselling teams to improve lead quality and conversions.





- Monitor lead quality and identify gaps between marketing-generated leads and actual enrollments.

- Implement and monitor Meta Pixel, Google Analytics/GA4, Google Tag Manager and conversion tracking.

- Analyze campaign data and provide actionable insights for improving performance.

- Prepare weekly and monthly performance reports.

- Identify opportunities to scale successful campaigns while controlling acquisition costs.

- Stay updated with the latest trends, platform updates, AI tools, and performance-marketing strategies.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 2 years of hands-on experience in Performance Marketing / Paid Advertising.

- Strong hands-on experience with Google Ads and Meta Ads Manager.

- Experience in lead generation campaigns, preferably in EdTech, education, training, or other B2C businesses.

- Good understanding of conversion funnels and customer acquisition.

- Knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.

- Strong analytical and data-interpretation skills.

- Ability to manage advertising budgets and make data-driven decisions.

- Good understanding of retargeting, lookalike audiences, audience segmentation and campaign optimization.

- Strong Excel/Google Sheets skills for reporting and analysis.

- Positive communication and coordination skills.

📌 Performance Marketing Exective (Sahibzada Ajit Singh Nagar)
🏢 edZeb Technologies
📍 Sahibzada Ajit Singh Nagar