Job Title: Performance Marketer

Location:Noida

Experience: 2+ years

About the Role

You'll own paid acquisition across both apps, bringing in customers who book and providers who get verified and take jobs. This is hands-on: you'll build campaigns, read the data daily, and decide each week which side of the marketplace needs the spend. You'll work with our content, video, SEO, martech, CRM, and social teams.

What You'll Do

- Customer acquisition: Run app campaigns on Meta and Google (App, Search, PMax), optimised for registrations, first bookings, and repeat bookings. Build category-specific campaigns, retarget users who installed but didn't book, support new category launches, and localise for Calgary.
- Provider acquisition: Run Partner app campaigns optimised for completed verification, not just signups. Target by trade, focus spend where supply is short, and work with the provider engagement team to fix onboarding drop-offs.
- Supply and demand balance: Track marketplace health by category and shift budget between customer and provider campaigns so neither side outruns the other.
- Measurement: Own attribution through Airbridge. Make sure events are set up correctly across both apps, fix tracking gaps with martech and engineering, and track CPI, CAC, cost per booking, cost per verified provider, ROAS, and cohort behaviour.
- Creative and testing: Run structured tests on creatives, audiences, and bidding. Write data-backed briefs for the content and video team,



keep a test log, and retire fatigued ads early.
- Budget: Manage monthly budgets by channel, app, and category, control daily pacing, and build spend plans for launches and seasonal pushes.
- Competitor tracking: Monitor competitor ads through Meta Ad Library and Google Ads Transparency Centre and share useful findings.
- Reporting and collaboration: Share weekly updates and monthly reviews with explicit numbers and next steps. Align with CRM, SEO, and social so paid, retention, and organic work together.

What We're Looking For

Must have

- 2+ years of hands-on performance marketing
- Experience at an aggregator or service marketplace with separate customer and provider apps, working on acquisition for both sides
- Strong Meta Ads and Google Ads experience, especially app campaigns
- Working knowledge of an MMP (Airbridge, AppsFlyer, Adjust, or Branch)
- Solid grasp of app funnels and metrics like CPI, CAC, ROAS, LTV, and cohorts
- Strong spreadsheet skills and the ability to write clear briefs and explain results in plain language

Nice to have

- Experience with North American audiences, category launches, or new city launches
- Basic SQL, analytics dashboards, ASO, or MMP event debugging

Who Will Do Well Here You think about the whole marketplace, own your budget decisions, prefer clean tests over messy campaigns, and care about the quality of users you bring in, not just volume.

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