Senior Performance Marketing Manager – Beauty & Healthcare

We are looking for an experienced, highly analytical and result-driven Performance Marketing Manager who can independently manage end-to-end paid advertising campaigns across Meta Ads and Google Ads.

The ideal candidate must have proven experience scaling D2C beauty, wellness, nutraceutical, healthcare or personal-care brands through profitable sales campaigns. This is a performance-focused role for someone who understands not only ad platforms, but also customer psychology, creative strategy, landing pages, tracking, attribution and conversion-rate optimisation.

Key Responsibilities

- Plan, launch and scale sales-focused campaigns across Meta Ads and Google Ads.
- Manage the complete advertising funnel—from customer acquisition and retargeting to retention.
- Build campaign structures based on products, audiences, funnel stages and business objectives.
- Conduct audience, competitor, keyword and market research.
- Develop creative strategies, hooks, offers, ad angles and briefs for designers and video editors.
- Monitor campaigns daily and optimise budgets, bids, audiences, placements and creatives.
- Identify winning products, advertisements, audiences and landing pages.
- Improve ROAS while controlling CAC, CPA, CPC, CPM and overall advertising costs.
- Manage Google Search, Shopping, Performance Max, Display, YouTube and remarketing campaigns.
- Coordinate with the content, design, website and sales teams to improve campaign performance.
- Review product pages, landing pages and checkout journeys to improve conversion rates.
- Set up and verify Meta Pixel, Conversion API, Google Analytics 4, Google Tag Manager and conversion tracking.




- Build clear weekly and monthly performance reports with insights and action plans.
- Monitor advertising policies, platform updates and market trends, especially for healthcare and wellness products.
- Ensure advertising copy and creatives comply with Meta, Google and healthcare-related policies.
- Plan advertising budgets and forecast sales, revenue and profitability.
- Take complete ownership of campaign performance and business growth.

Required Experience and Skills
- Minimum 3–5 years of hands-on performance marketing experience.
- Demonstrable experience managing and scaling D2C e-commerce campaigns.
- Strong preference for candidates who have worked with beauty, skincare, wellness, nutraceutical, healthcare or personal-care brands.
- Advanced knowledge of Meta Ads Manager and Google Ads.
- Strong understanding of Shopify analytics, GA4, GTM, Merchant Center and product feeds.
- Experience managing significant monthly advertising budgets.
- Strong knowledge of full-funnel marketing, attribution and retargeting.
- Ability to interpret data and make fast, commercially sound decisions.
- Experience conducting creative performance analysis and preparing actionable briefs.
- Understanding of landing-page optimisation and conversion-rate optimisation.
- Excellent communication, reporting and team-coordination skills.




- Strong awareness of advertising restrictions applicable to health and wellness products.

What We Are Looking For We do not want someone who only runs advertisements or reports numbers. We are looking for a growth-focused professional who can understand the business, identify opportunities, solve performance issues and take ownership of profitable sales growth.

The candidate should be proactive, detail-oriented, commercially minded and comfortable working with ambitious sales targets.

Key Performance Indicators

- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost per Purchase/Acquisition
- Conversion Rate
- Revenue generated through paid campaigns
- New customer acquisition
- Retargeting performance
- Creative testing and success rate
- Contribution margin and advertising profitability

Application Requirements

Please apply with

- Your total performance marketing experience
- Beauty, wellness or healthcare brands you have worked with
- Monthly advertising budgets managed
- Meta Ads and Google Ads experience
- Examples of campaigns you have scaled
- Best ROAS achieved and the period over which it was sustained
- Case studies or screenshots showing measurable results
- Current salary, expected salary and notice period

Applications without relevant performance data or campaign examples may not be considered. Employment Type: Full time

Work Arrangement: [On-site/Hybrid/Remote]

Location: [Insert Location]

Experience Required: 3–5+ years

Industry: Beauty, Wellness, Healthcare and D2C E-commerce

Pay: ₹13,184.19 - ₹45,000.00 per month

Work Location: In person

📌 Performance Marketer (Karol Bagh)
🏢 Soulevawellness
📍 Karol Bagh