Industry Experience: E-commerce experience is a must
Job Summary
We are looking for a Performance Marketer with hands-on experience in e-commerce and digital advertising. The ideal candidate should have practical knowledge of running and optimising paid advertising campaigns, generating leads/sales, analysing campaign performance, and improving overall return on ad spend (ROAS).
Key Responsibilities
- Plan, execute, and manage performance marketing campaigns across digital advertising platforms.
- Manage and optimise Meta Ads, Google Ads, and other relevant advertising platforms.
- Develop campaigns focused on e-commerce sales, conversions, and customer acquisition.
- Monitor campaign performance, budgets, and key metrics regularly.
- Analyse campaign data and identify opportunities to improve performance.
- Conduct audience research and create appropriate targeting strategies.
- Coordinate with the creative/content team for ad creatives, copies, and campaign requirements.
- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
- Track and report campaign performance and provide actionable insights.
- Manage advertising budgets efficiently and ensure campaigns are aligned with business goals.
- Stay updated with the latest trends, tools, and best practices in performance marketing and e-commerce advertising.
Requirements
- 1–3 years of experience in Performance Marketing.
- E-commerce experience is mandatory.
- Hands-on experience in managing paid advertising campaigns.
- Solid experience with Meta Ads and Google Ads.
- Good understanding of e-commerce customer journeys and conversion funnels.
- Knowledge of campaign tracking, analytics, and performance reporting.
- Strong analytical and problem-solving skills.
- Ability to analyse data and make decisions based on campaign performance.
- Good communication and coordination skills.
- Target-oriented and results-driven approach.
Preferred Skills
- Experience with Google Analytics and Google Tag Manager.
- Knowledge of conversion tracking and remarketing.
- Experience with Shopify or other e-commerce platforms is an added advantage.