Company

Wings on Fire – Digital Marketing Agency

Location

H-187, Sector 63, Noida (Work from Office)

Experience

Minimum 1 year in D2C performance marketing

Employment Type

Full-time

Working Hours

09:30 AM – 06:30 PM

Weekly Off

All Sundays 2nd & 4th Saturdays

Salary

₹40,000 - ₹50,000 (In hand)

ABOUT WINGS ON FIRE

Wings on Fire is a Noida-based digital marketing agency that helps D2C brands scale through Meta Ads, Google Ads, Shopify development, and content. We are a performance-first team that measures success in revenue, ROAS, and conversion rate – not vanity metrics.

ROLE SUMMARY

We are looking for a Performance Marketer who can own D2C ad accounts end to end – from strategy and creatives to tracking, scaling, and on-site conversion. You will not just run campaigns; you will be responsible for the numbers that matter to our clients’ businesses. If you understand both the ad and what happens after the click, this role is for you.

KEY RESPONSIBILITIES

- Campaign ownership: Plan, launch, optimize, and scale campaigns on Meta Ads and Google Ads for D2C brands, with full accountability for ROAS, CPA, and revenue targets.
- Creative strategy: Identify winning angles and hooks, brief creatives, and produce ad creatives and variations using AI tools for rapid testing.
- Analytics & tracking: Set up and audit tracking (Meta Pixel/CAPI, GA4, GTM, Shopify analytics), and turn data into clear, actionable decisions.
- Website CRO: Audit client websites and landing pages, spot conversion leaks, and recommend or implement fixes to improve conversion rate and AOV.
- Testing: Run structured A/B tests across audiences, creatives, offers, and landing pages,



and document learnings.
- Reporting: Share clear performance reports and insights with the internal team and clients on a regular cadence.
- Project ownership: Take complete ownership of assigned accounts and deliver on timelines without constant follow-up.

REQUIREMENTS – MUST HAVE

- Minimum 1 year of hands-on experience running ads for D2C / e-commerce brands.
- Has personally managed a cumulative ad spend of ₹50 Lakh (you should be able to show proof or walk us through accounts).
- Strong working knowledge of analytics tools – GA4, Meta Ads Manager reporting, Google Tag Manager, Shopify analytics.
- Solid understanding of what makes a creative work, and the ability to create/iterate ad creatives using AI tools.
- Working knowledge of website CRO and proven ideas on how to increase conversion rate (landing pages, product pages, checkout, offers, trust elements).
- Creative thinker who can come up with new angles, offers, and testing ideas.

WORK ETHIC & CULTURE FIT (NON-NEGOTIABLE)

- Discipline & punctuality: Being on time and consistent is extremely important to us. Regular late-coming or unplanned leaves will not work in this role.
- Ownership: You treat client accounts as your own business and take responsibility for outcomes.
- Strong work ethic: Honest, dependable, and committed to doing quality work.
- Eagerness to learn: Platforms change quick – you keep up, experiment, and improve continuously.

GOOD TO HAVE

- Agency-side experience managing multiple accounts at once.
- Experience with Shopify stores and tools like Hotjar / Microsoft Clarity.
- Basic knowledge of email/WhatsApp marketing and retention.

📌 Performance MarketerC (Noida)
🏢 Wings on Fire Marketing
📍 Noida