Job Title: Performance Marketing Executive – Google Ads & Meta

Location: Mumbai | Work From Office Experience: 2–4 YearsIndustry: D2C / FMCG / Nutrition / Wellness / E-commerce

About the Role

We are looking for a Performance Marketing professional to drive customer acquisition, conversions and revenue through Meta and Google Ads.

The ideal candidate should be hands-on with campaign execution, optimization, performance analysis and scaling paid digital campaigns.

Key Responsibilities

- Plan, execute and optimize paid campaigns across Meta Ads and Google Ads.
- Manage campaigns across Facebook, Instagram and Google.
- Set up and optimize Meta, Google Search, Shopping and Performance Max campaigns.
- Monitor key performance metrics including ROAS, CAC, CPA, CPC, CPM, CTR and conversion rate.
- Manage campaign budgets and optimize spends based on performance.
- Develop audience targeting, retargeting and remarketing strategies.
- Conduct A/B testing for creatives, audiences, ad copies and landing pages.
- Analyze campaign and customer data to identify growth opportunities.




- Work closely with creative and content teams to develop performance-focused creatives.
- Monitor the complete conversion funnel and identify drop-off areas.
- Track and report campaign performance with actionable insights.
- Support scaling of successful campaigns while maintaining efficiency.
- Stay updated with changes in Meta and Google advertising platforms.

Requirements

- 4-7years of hands-on experience in Performance Marketing.
- Robust experience managing Meta Ads and Google Ads.
- Experience with D2C, e-commerce, FMCG, wellness or consumer brands preferred.
- Strong understanding of conversion tracking, pixels, GA4 and campaign attribution.
- Experience with audience segmentation, retargeting and funnel optimization.
- Strong analytical skills with the ability to interpret campaign data.
- Proficiency in Excel/Google Sheets and performance reporting.
- Strong understanding of ROAS, CAC, CPA, CTR, CPC and conversion metrics.
- Ability to manage budgets and take ownership of campaign performance.

Pay: From ₹600,000.00 per year

Work Location: In person

📌 Performance Marketer (Mumbai)
🏢 Ace Blend
📍 Mumbai