TROOST is a D2C rugs brand creating design-led rugs for modern Indian homes.

We’re looking for a Performance Creative Strategist who understands that a good ad isn’t just one that looks good — it’s one that converts.

What you’ll do

- Develop creative strategies and concepts for Meta/performance ads
- Identify hooks, angles, messaging and formats that can drive purchases
- Write explicit creative briefs and scripts for video, UGC, static and carousel ads
- Study ad performance and customer behaviour to identify what’s working and what to test next
- Build a systematic testing pipeline around hooks, offers, products, pain points and creative formats
- Work closely with our content/design/video team to turn strategies into high-performing creatives
- Continuously analyse winning and losing creatives and iterate

What we’re looking for
- 2+ years of experience in performance creative / creative strategy for D2C brands




- Strong understanding of Meta ads and conversion-focused creative
- Someone who thinks in terms of CTR, CVR, CAC, ROAS and revenue, not just views and engagement
- Excellent understanding of hooks, consumer psychology, storytelling and direct-response advertising
- Ability to turn a product insight into a strong ad concept
- Strong copywriting and communication skills
- Highly analytical, curious and constantly testing new ideas

This is NOT a pure design or content role. We want someone who can answer: “Why will this ad make someone buy?”
- To apply: Please share your CV and portfolio/case studies showing performance creatives you have strategised and the results they generated at [email protected]

📌 Performance Creative Strategist (New Delhi)
🏢 TROOST
📍 New Delhi