Position: Paid Ads Specialist - (Google & Meta)

Experience: 2 Years

Location: Kirti Nagar, Delhi

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InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients.

Responsibilities:

- Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
- Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
- Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.
- Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.

•Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

- Stay updated with industry trends, best practices,



and platform updates to ensure effective campaign management.
- Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.

Requirements:

- Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads.
- Solid understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
- Experience in managing shopping ads, catalogue ads, and lead generation campaigns.
- Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. • Strong communication and collaboration skills to work effectively within a team environment.

📌 Paid Media Specialist (Patel Nagar)
🏢 InstaServ India
📍 Patel Nagar