About the Organization

RAI is a Section 8 not-for-profit organization established by retailers to represent and strengthen the interests of modern retail in India. The National Head – Member Relations will serve as the senior leader responsible for deepening member engagement, strengthening institutional relationships, and advancing membership growth across the country.

Role Mandate

This role is designed for a seasoned relationship leader who can engage credibly with senior industry stakeholders, build long-term strategic partnerships, and translate member needs into high-value engagement for the association. The mandate combines membership retention, new member acquisition, national team leadership, and cross-functional coordination to ensure members experience consistent value from RAI’s initiatives.

Key Responsibilities

- Lead the national member relations agenda and act as the primary relationship owner for RAI’s member community across India.
- Build and nurture trusted relationships with senior leaders and key decision-makers within member organizations.
- Drive membership retention and growth through well-defined engagement strategies, targeted outreach, and value-led relationship management.
- Identify and pursue prospective members across existing markets while expanding into new sectors and geographies with relevant potential.
- Lead, coach, and performance-manage a geographically distributed team against clearly defined goals and membership targets.
- Track performance metrics, review outcomes regularly, and recommend strategic or operational improvements where required.




- Partner closely with Marketing, Retail Learning, and Advocacy teams to ensure that member-facing initiatives are communicated effectively and delivered in a coordinated manner.
- Foster a collaborative setting with senior industry stakeholders to support participation, alignment, and long-term association value creation.

Candidate Profile The ideal candidate will bring strong commercial judgment, executive presence, and the ability to influence senior stakeholders while leading high-performing teams in a dynamic, member-centric environment. The role requires a balance of strategic thinking, operational discipline, and strong interpersonal credibility.

Preferred Qualifications

- Proven leadership experience in national sales, business development, key account management, member relations, or a comparable senior-facing role.
- Demonstrated success in managing and motivating high-performance teams across multiple locations.
- Strong working knowledge of CRM platforms and Microsoft Office tools.
- Ability to interpret performance data and convert insights into actionable plans.
- Excellent communication, negotiation, stakeholder management, and team leadership skills.
- Strong problem-solving orientation with a service-led and relationship-driven mindset.
- Willingness to travel extensively, as required by the role.
- MBA in Marketing, Business Administration, or a related discipline preferred.

Compensation Compensation will be aligned with the candidate’s experience, capabilities, and overall fit for the role.

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