Meta D2C Ads Specialist The Bombay Digital Company is a creative digital marketing agency that builds successful brands. We have worked with brands such as Mishrambu, Karkinos, L&T; Finance, Truefitt & Hill, Airpay capital, Lane Linen and many more Some of our best capabilities: Social Media Marketing, Creative Content Marketing, Performance Marketing, E-Commerce Management and Brand Building.

We have an in-house team of strategists, creative heads, content writers, designers, motion graphic artists, video editors and ad managers. We also have a team of web and software developers to service any web development and software needs.

The Bombay Digital Company is a fast-growing digital marketing agency specializing in performance marketing for ecommerce and product-based brands.

We primarily work on Meta conversion campaigns, shopping/catalog campaigns, and Google Ads campaigns focused on driving sales, leads, and ROAS growth.

We also have an in-house content studio for UGC content, reels, and ad creatives that improve ad performance and conversions.

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IMPORTANT

Only apply if you have hands-on experience managing Meta Ads (D2C)

This is NOT a sales, operations or business development role.

Meta D2C Ads Specialist

Experience: 1-3 years

Job Responsibilities

· Plan, launch and manage Meta Ads campaigns (Facebook & Instagram) across the full funnel — awareness, consideration and conversion

· Scale ecommerce/D2C conversion campaigns profitably, with a focus on ROAS and CAC targets

· Build and manage retargeting, lookalike and interest-based audiences

· Set up and optimize catalog/dynamic product ads (DPA) for ecommerce

· Own Meta Pixel and Conversions API (CAPI) implementation and troubleshooting for accurate tracking

· Run structured audience and creative testing (A/B testing ad sets,



formats, hooks, angles)

· Monitor and report on key metrics — ROAS, CPA, CTR, CPM, frequency and funnel drop-offs

· Coordinate with the creative/content team on ad creative briefs, UGC requirements and iteration based on performance data

· Analyze campaign data regularly and generate performance reports with actionable insights

· Continuously optimize budgets, bids and campaign structure to improve efficiency and scale winners

Required Skills

· Hands-on experience managing Meta Ads Manager for ecommerce/D2C brands

· Proven track record of running profitable conversion campaigns with measurable ROAS

· Strong knowledge of Meta Pixel, Conversions API, catalog setup and Meta Ads reporting

· Working knowledge of GA4 and GTM for cross-checking attribution

· Solid understanding of D2C funnel metrics — ROAS, CPA, CTR, CAC, AOV

· Ability to identify winning creatives/audiences and scale them without tanking efficiency

· Strong analytical skills — comfortable pulling and interpreting campaign data

· Good communication skills to brief creative teams and report to stakeholders

Preferred Experience

- Shopify brand experience
- Experience with shopping/catalog campaigns
- Creative strategy understanding
- Experience handling monthly ad spends

Name: Shenaz Mansuri - HR Generalist

Email ID: [email protected]

https://www.thebombaydigitalcompany.com/

Address: Borivali West

Working Days & Time: 2nd & 4th Sat off

Benefits

- Flexible schedule

Experience:
- Meta Ads: 1 year (Required)
- D2C: 1 year (Required)

Location:
- Mumbai, Maharashtra (Mumbai, Mumbai Suburban District) (Required)

Work Location: In person

Contact / Shenaz (HR) (phone hidden)

Pay: ₹30,000.00 - ₹60,000.00 per month

Perks

- Flexible schedule

Work Location: In person

📌 MetaC Ads Specialist (Mumbai)
🏢 TBC Digital Private
📍 Mumbai