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About Us:

Delhi Eduskills is a one-stop-solution making course and university selection easy forstudents or working professionals looking to pursue online undergraduate (UG) andpostgraduate (PG) courses in IndiaLaunched in 2013, Delhi Eduskills is a repository of reliable and authentic informationfor over 50+ institutions, 40 plus courses and has a registered data base of more than1+ million students since its inception.

We offer specific information for studentsinterested in UG/PG courses and colleges across the most popular educational streams– Management; Banking & Finance; Information Technology, Mass Communication, andHealth Care.

About the Role

We are looking for a results-driven Meta Ads Expert to plan, execute, and optimize paid advertising campaigns across Facebook and Instagram, driving the full funnel from lead generation to admission conversion for our online UG/PG programmes.

Key Responsibilities

- Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram) with a focus on cost-per-lead (CPL) and, critically, lead-to-admission conversion rate — not just lead volume
- Build and manage campaign structures, audience segments, custom/lookalike audiences, and retargeting funnels
- Design and A/B test ad creatives, copy, and landing pages in coordination with the content/design team
- Monitor daily spend, pacing, and performance metrics; reallocate budgets toward campaigns/audiences that convert to actual admissions, not just cheap leads
- Integrate and manage Meta Lead Ads forms with CRM to ensure clean, real-time lead flow to the counselling team




- Work closely with the Admissions/Counselling team to trace leads through the funnel and identify where drop-offs happen (ad targeting vs. counselling vs. lead quality)
- Track and report on CPL, CPA (cost-per-admission), CTR, and ROAS with regular dashboards for leadership
- Manage Meta Pixel, Conversions API (CAPI), and event tracking — including custom conversion events for "admission confirmed," not just lead form fills
- Stay current with Meta platform updates, ad policy changes, and privacy/tracking shifts

Required Skills & Qualifications

- 2–5 years of hands-on experience managing Meta Ads accounts, preferably in EdTech, D2C, or lead-generation-heavy industries
- Proven ability to optimize campaigns for downstream conversion (admissions/sales), not just top-of-funnel lead volume
- Strong understanding of Meta Ads Manager, Business Manager, Events Manager, Meta Pixel/CAPI
- Familiarity with CRM-lead integration tools and basic funnel analytics
- Working knowledge of GA4 is a plus
- Meta Blueprint certification preferred (not mandatory)
- Solid analytical mindset with the ability to read data and make quick optimization calls
- Good communication skills to coordinate with creative, counselling, and leadership teams

Preferred

- Experience specifically in online degree/course admissions
- Exposure to Google Ads as a secondary channel

Why Join Delhi Eduskills?

- Attractive Salary + Incentives
- Monthly Performance Recognition
- Fast Career Growth Opportunities
- Work with Leading Universities
- Supportive & Growth-Oriented Work Culture

Pay: ₹30,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Meta Ads Specialist / Performance Marketing Expert (Meta Platforms) (Noida)
🏢 Delhi Eduskills
📍 Noida