Overview

Location: Hyderabad, Chennai, Coimbatore & Bengaluru

Experience: 8-12 years in Media Planning

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

The Manager – Media Planning plays a key role in shaping, planning, and executing media campaigns across all channels. You will collaborate with planners, buyers, managers, Associate Directors and cross-functional teams to translate client objectives into actionable media strategies and support campaign delivery.





This role involves strategic campaign planning, audience and market research, media plan development, and performance analysis. You will guide and mentor Specialist, Analysts and Associates, manage them to support project leadership, and act as a subject matter expert in design processes, tools, and best practices. You will also plan team workloads and act as an escalation point for complex campaign or platform issues, ensuring campaigns run efficiently and meet client expectations.

Responsibilities

- Own end-to-end campaign planning across all channels, translating client objectives into actionable strategies, KPIs, and media plans.
- Conduct audience research, competitive and market analysis, and industry trend evaluation across all channels to inform channel selection, targeting, campaign strategy, and emerging opportunities.
- Develop comprehensive media plans across all channels and oversee campaign setup, pacing checks, and optimization across all channels, collaborating closely with Activation teams to ensure campaigns launch on time, deliver against goals, and achieve client ROI expectations.
- Lead, manage, and mentor Analysts and Associates, providing guidance, coaching, project leadership, workload allocation,



and support for career development while ensuring adherence to SLAs and optimal resource utilization.
- Act as an escalation point for complex campaign or platform issues, supporting the team in troubleshooting, resolving operational challenges, and ensuring smooth campaign execution.
- Oversee and maintain media flowcharts, budgets, trackers, planning documentation, and proprietary tool inputs (e.g., Omni, Design Console, Mediatools), ensuring accuracy, consistency, and effective decision-making across all channels.
- Monitor campaign performance and reporting across all channels, generate actionable insights, support year-to-year client billing, and contribute to POVs, strategic recommendations, best practices, and operational process improvements across all channels.

Qualifications

- A full-time graduate degree.
- 8 – 10 years of experience in media planning across channels, marketing analytics, or campaign operations (agency experience preferred)
- Along with extensive experience towards Digital, Strong understanding of marketing channels such as TV, OOH, Print, Radio etc. will be a plus.
- Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
- Proven experience leading and mentoring teams, including Analysts and Associates, providing guidance, workload allocation, and supporting career development
- Strong analytical skills and attention to detail with the ability to work with large datasets.
- Ability to collaborate effectively with cross-functional teams, manage multiple tasks in a quick-paced environment, and act as an escalation point for operational challenges

📌 Media Planning - Manager (Bengaluru)
🏢 Omnicom Global Solutions
📍 Bengaluru