24 Sep
|
biglilpeople
|
Bengaluru
24 Sep
biglilpeople
Bengaluru
– Marketplace ManagerLocation: Kalyanagar, Bangalore
Department: E-Commerce & Marketplace
Reports To: Founder / Co-Founder
Job OverviewThe Marketplace Manager is responsible for managing and growing Biglilpeople’s marketplace business across major online platforms including Amazon, Myntra, Flipkart, FirstCry and Nykaa Fashion.
This role will have direct ownership of marketplace revenue, GMV growth, profitability, inventory availability, marketplace visibility and overall account performance.
The ideal candidate is a hands-on marketplace expert who has already managed ₹50 Lakhs+ in monthly online GMV, preferably for an apparel, fashion or kidswear brand, and has independently managed high-volume marketplace accounts.
The candidate should be highly data-driven and commercially strong, with the ability to identify growth opportunities, work with marketplace KAMs, optimise advertising and promotions, improve product visibility and take ownership of marketplace sales performance.
Key Responsibilities1. Marketplace Management & Account Ownership· Own and manage the end-to-end marketplace business across Amazon, Myntra, Flipkart, FirstCry and Nykaa/Nykaa Fashion.
· Take complete ownership of marketplace revenue, GMV and sales targets.
· Manage product listings, catalogue quality, pricing, promotions and marketplace visibility.
· Ensure product titles, descriptions, images, keywords and attributes are optimised for discoverability and conversion.
· Maintain robust marketplace account health and ensure compliance with platform policies.
· Build strong working relationships with marketplace KAMs, category managers and platform teams.
2. Sales Growth & Revenue Management· Develop and execute marketplace strategies to achieve monthly, quarterly and annual revenue targets.
· Drive GMV growth across marketplaces, with clear focus on scaling the business beyond existing levels.
· Analyse marketplace-level and SKU-level performance to identify growth opportunities.
· Improve conversion, average selling price, sell-through and overall marketplace productivity.
· Identify underperforming SKUs and implement corrective actions.
· Develop pricing, assortment and promotion strategies based on marketplace performance and competition.
· Monitor competitor pricing, assortment, promotions and visibility.
3. Marketplace Advertising & Performance Marketing· Plan, execute and optimise marketplace advertising campaigns across Amazon, Myntra, Flipkart and other relevant platforms.
· Manage Amazon PPC, Myntra Ads, Flipkart Ads and other marketplace advertising tools.
· Monitor ROAS, ACoS, TACoS and advertising contribution to revenue.
· Allocate advertising budgets based on SKU performance, margins and growth potential.
· Continuously optimise campaigns, keywords, bids, budgets and product targeting.
· Identify opportunities to improve organic ranking and reduce dependency on paid advertising.
4. Inventory, Assortment & Order Management· Work closely with the merchandising, sourcing and warehouse teams to ensure adequate inventory availability across marketplaces.
· Forecast marketplace demand and identify upcoming inventory requirements.
· Prevent stock-outs on high-performing and strategic SKUs.
· Monitor ageing inventory and develop strategies to improve sell-through.
· Ensure marketplace orders are processed and fulfilled within defined SLAs.
· Monitor cancellations, RTOs, returns and refunds and identify opportunities to reduce them.
· Recommend assortment and replenishment decisions based on marketplace sales data.
5. Promotions & Campaign Execution· Plan and execute marketplace campaigns around major events, seasonal periods and brand-led promotions.
· Manage participation in marketplace events such as Amazon sale events, Myntra EORS, Flipkart campaigns, FirstCry promotions and relevant Nykaa campaigns.
· Evaluate campaign economics before committing to discounts and advertising spends.
· Track campaign performance and provide post-campaign analysis.
· Work with the design/content team to ensure marketplace creatives and product pages are optimised for conversion.
6. Reporting, Analytics & Marketplace Profitability· Prepare regular dashboards covering GMV, net sales/realisation, orders, ASP, conversion, returns, inventory, advertising spend, ROAS/ACoS and profitability.
· Analyse marketplace performance by platform, category, SKU and campaign.
· Track marketplace profitability after discounts, commissions, advertising, returns and other marketplace costs.
· Identify revenue leakage and opportunities to improve realisation.
· Provide actionable recommendations to the founders based on marketplace data.
· Establish clear weekly and monthly marketplace performance reviews.
7. Cross-Functional Coordination· Work closely with Founders, Design, Merchandising, Sourcing, Warehouse, Finance, Marketing and Customer Support teams.
· Coordinate with marketplace KAMs and platform teams for business growth and issue resolution.
· Work with the content/design team to ensure high-quality marketplace assets.
· Coordinate with finance for marketplace reconciliation, settlements, deductions and claims.
· Work with operations teams to resolve fulfilment, cancellation, return and SLA issues.
· Drive cross-functional actions required to achieve marketplace revenue targets.
Key Skills & Qualifications· 5–8+ years of hands-on marketplace/e-commerce experience.
· Mandatory: Proven experience independently managing ₹50 Lakhs+ monthly online GMV.
· Preferably from apparel, fashion, kidswear, lifestyle or consumer brands.
· Strong hands-on experience managing Amazon, Myntra and Flipkart.
· Experience with FirstCry and/or Nykaa/Nykaa Fashion will be an advantage.
· Strong understanding of marketplace algorithms, SEO, catalogue optimisation and conversion.
· Hands-on experience with Amazon Seller Central, Myntra Partner Portal, Flipkart Seller Hub and relevant marketplace dashboards.
· Strong experience in Amazon PPC, Myntra Ads and Flipkart Ads.
· Solid understanding of marketplace commissions, discounts, advertising costs, returns and profitability.
· Excellent analytical skills with strong proficiency in Excel/Google Sheets.
· Ability to work with large datasets and translate data into transparent commercial actions.
· Strong negotiation, communication and problem-solving skills.
· Ability to independently own marketplace targets and work in a fast-paced startup environment.
Preferred Candidate ProfileThe ideal candidate will have:
· Managed ₹50L+ monthly GMV as an individual marketplace owner.
· Worked with a brand generating significant marketplace revenue.
· Experience in apparel/fashion/kidswear.
· Managed multiple marketplaces simultaneously.
· Demonstrated experience of scaling marketplace revenue.
· Strong understanding of both revenue growth and marketplace profitability.
· Ability to independently diagnose why a marketplace/SKU is underperforming and take corrective action.
· Experience working directly with marketplace KAMs and category teams.
Key KPIs for Marketplace ManagerRevenue & Sales Growth· Achievement of monthly & quarterly marketplace GMV targets.
· Marketplace revenue growth across Amazon, Myntra, Flipkart, FirstCry and Nykaa/Nykaa Fashion.
· Growth in orders, ASP and conversion rate.
· Growth in sales from priority categories and SKUs.
Marketplace Performance & Optimisation· Account health and marketplace SLA performance.
· Organic search ranking and product visibility.
· Product page conversion rate.
· Buy Box / winning offer performance where applicable.
· Catalogue quality and listing accuracy.
· Marketplace traffic and discoverability.
Advertising Performance· ROAS / ACoS / TACoS performance.
· Advertising contribution to revenue.
· Optimisation of advertising spend.
· Organic vs. paid sales contribution.
Profitability· Marketplace contribution margin.
· Reduction in revenue leakage through discounts, deductions and returns.
· Marketplace realisation after commissions, advertising and other costs.
· Improvement in profitability by marketplace and SKU.
Inventory & Operations· Stock availability of key SKUs.
· Reduction in stock-outs.
· Inventory turnover and sell-through.
· Order fulfilment and SLA compliance.
· Reduction in cancellations, RTOs and returns.
Campaign & Promotion Success· Revenue generated during marketplace campaigns.
· Incremental sales generated through promotions.
· ROI of discounts and promotional investments.
· Successful execution of major marketplace events.
New Product Launch & Category Expansion· Timely listing and activation of new products.
· Initial sales and ranking performance of new launches.
· Expansion of successful SKUs/categories across marketplaces.
· Competitor benchmarking and pricing strategy execution.
Reporting StructureReports to: Founder / Co-Founder
Works with: Merchandising, Design, Marketing, Finance, Warehouse, Operations & Customer Support teams
External stakeholders: Marketplace KAMs, category managers, marketplace agencies and platform partners
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