Position: Marketing Team Lead

Department: Marketing

Location: Calicut, Kerala

Employment Type: Full-Time

Experience: 2–5 years in Offline Marketing / Field Marketing / Education Marketing

About the Role

We are looking for an energetic and result-oriented Offline Marketing Team Lead to lead and execute offline marketing activities for Instil Learning Hub. The role involves managing the field marketing team, planning promotional activities, identifying effective marketing opportunities, and driving brand awareness and student enquiries through offline channels.

Key Responsibilities

- Lead and manage the offline marketing team and allocate daily/weekly activities.
- Plan and execute offline marketing campaigns to increase brand visibility and student enquiries.
- Identify and develop promotional opportunities across colleges, schools, educational institutions, events, public locations, and other relevant areas.
- Plan and coordinate activities such as:
- College/school campaigns
- Seminar and workshop promotions
- Campus activations
- Flyer and brochure distribution
- Hoardings and outdoor advertising
- Standee and branding placements
- Events and promotional activities
- Identify suitable locations for hoardings, flex boards, TV/digital screens and other outdoor advertising.
- Coordinate with vendors, printing agencies, event organizers, and other external partners.
- Negotiate with vendors and ensure marketing activities are executed within the approved budget.
- Conduct regular market visits and competitor analysis to identify new promotional opportunities.




- Track campaign performance, enquiries generated, leads, and conversion-related data.
- Monitor the team's daily field activities and ensure planned targets are achieved.
- Prepare weekly/monthly reports on offline marketing activities and campaign performance.
- Coordinate with the Sales, Admissions, Academic and Operations teams to align marketing activities with business requirements.
- Identify new marketing channels and opportunities to improve student reach and brand presence.
- Ensure proper execution and visibility of all offline branding materials.
- Train, guide and motivate team members to improve field performance.

Requirements
- Bachelor's degree in Marketing, Business Administration, Management, or a related field.
- 2–5 years of experience in offline marketing, field marketing, education marketing, media sales, or a similar role.
- Previous experience in team handling or team leadership is preferred.
- Strong knowledge of local markets and promotional activities.
- Good communication, negotiation and interpersonal skills.
- Solid planning and execution abilities.
- Ability to manage field teams and coordinate multiple activities simultaneously.
- Willingness to travel within the assigned territory.
- Experience in the education/EdTech sector will be an added advantage.
- Candidates with experience in outdoor advertising, media sales, event marketing, or institutional marketing are encouraged to apply.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Marketing Team Lead (Kozhikode)
🏢 Instil Learning Hub
📍 Kozhikode