Role & Responsibilities

We are looking for a Marketing & Sales professional to drive business growth for our software products and IT services. This is a hands-on B2B role combining marketing, lead generation, business development, and sales.

The candidate will work closely with the leadership team and will be responsible for generating qualified opportunities, particularly from the US and other international markets.

- Research target industries, companies, and decision-makers to identify potential business opportunities.
- Generate qualified B2B leads through LinkedIn, Sales Navigator, email outreach, Apollo, online research, and other channels.
- Plan and execute outbound campaigns targeting senior decision-makers such as Founders, CEOs, CFOs, CTOs, Finance Heads, and Operations leaders.
- Manage prospects from initial research and outreach through conversations and qualified meetings.
- Support sales discussions, presentations, proposals, case studies, and follow-ups.
- Manage and maintain the sales pipeline and CRM with accurate prospect and follow-up information.
- Plan and execute LinkedIn and other digital marketing activities to build brand awareness and generate inbound opportunities.
- Work on content marketing, including posts, case studies, sales collateral, campaigns, and other B2B marketing material.
- Conduct competitor, industry, and market research to identify recent opportunities.
- Track leads, response rates, meetings, pipeline, and campaign performance.
- Experiment with new channels and strategies to improve lead generation and customer acquisition.




- Work directly with company leadership and technical teams to understand our solutions and communicate their business value effectively.

Preferred Candidate Profile

- 2-5 years of experience in B2B Marketing, Business Development, SaaS Sales, IT Services Sales, or a similar role.
- Proven experience in B2B lead generation and client acquisition.
- Experience targeting US or international markets is strongly preferred.
- Hands-on experience with LinkedIn prospecting, Sales Navigator, cold email outreach, and lead-generation tools such as Apollo.
- Understanding of SaaS, software products, or IT services.
- Strong written and spoken English with the ability to communicate professionally with international prospects.
- Ability to research companies and decision-makers and create personalized outreach rather than generic bulk messaging.
- Comfortable speaking with senior business decision-makers and taking conversations toward qualified meetings.
- Experience with CRM, sales pipeline management, email marketing, and campaign tracking.
- Understanding of LinkedIn/content marketing and B2B brand building.
- Self-driven, organized, target-oriented, and capable of taking ownership rather than waiting for step-by-step instructions.
- MBA/PGDM in Marketing is mandatory.

Most important: We are looking for someone who can combine marketing with business development. The role is not limited to social media posting or digital marketing. The candidate should be comfortable identifying prospects, starting conversations, following up consistently, and helping convert opportunities into business.

📌 Marketing & Sales Executive (Jaipur)
🏢 WeCode4U
📍 Jaipur