POSITION: Marketing Manager with Publishing Experience

About Us Vibrant Publishers is an independent U.S. publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide. We are seeking a Marketing Manager to drive our marketing and communications strategy, lead campaigns, and manage a small team, including Marketing & PR Executives.

Job Summary The Marketing Manager will be responsible for planning, implementing, and overseeing marketing strategies to strengthen Vibrant Publishers’ brand presence, expand market reach, and drive sales growth. This role requires a blend of strategic thinking, creativity, and hands-on execution, along with team management skills.

Key Responsibilities Strategy & Planning

- Develop and implement comprehensive marketing strategies to promote books across domestic and international markets.
- Define positioning, messaging, and go-to-market strategies for new and existing titles.
- Monitor competitor activities and industry trends to adapt strategies.

Team Leadership

- Lead, mentor, and supervise the Marketing & PR Executive and interns.
- Oversee execution of day-to-day marketing tasks, ensuring alignment with strategy.
- Coordinate with authors, professors, influencers, and external vendors.

Campaign & PR Management

- Manage digital and offline marketing campaigns,



including social media, email, SEO/SEM, and events.
- Build relationships with professors, institutions, and industry professionals to expand reach.
- Plan and execute PR initiatives to enhance brand visibility and reputation.

Collaboration & Reporting

- Work closely with Sales, Editorial, and Design teams to align campaigns with organizational goals.
- Track KPIs, prepare marketing reports, and present outcomes to Directors.
- Ensure consistency of brand voice across all communication platforms.

Requirements

- Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Master’s preferred.
- 3–5 years of marketing experience, with at least 2 years in a managerial role.
- Proven experience in digital marketing, content marketing, and PR management.
- Strong leadership and project management skills.
- Excellent communication and interpersonal abilities.
- Proficiency in Google Suite, MS Office, CRM tools, and digital marketing platforms.
- Must Have Book Publishing,Academic Publishing, Ed Tech or Education Sector Marketing.

What We Offer

- Competitive annual salary in the range of ₹2,00,000 – ₹7,00,000, based on experience.
- Opportunity to shape marketing strategy for a growing publishing house.
- Exposure to international markets and global publishing trends.
- A collaborative and growth-oriented setting.

How to Apply: CLICK TO APPLY- https://forms.gle/7GyLCeHob9AKwEc47

📌 Marketing Manager with Publishing Experience (Borivali)
🏢 Vibrant Publishers
📍 Borivali