Marketing & Parent Relations Lead

Role Overview:

We are looking for a strategic, proactive, and people-oriented Marketing & Parent Relations Lead to strengthen the school’s brand presence, support admissions growth, and build strong relationships with current and prospective parents. The candidate will act as an important bridge between the school, families, community, and external stakeholders.

Key Roles & Responsibilities

- Develop and implement school marketing strategies to strengthen brand awareness and support student admissions.
- Plan and execute admission marketing campaigns across online and offline channels.
- Coordinate and promote Open Houses, school tours, admission events, exhibitions, workshops, seminars, and community programmes.
- Manage communication and engagement with prospective parents from the initial enquiry through the admission process.
- Build and maintain strong, professional relationships with current parents, prospective families, alumni, community members, and external stakeholders.
- Serve as a key communication bridge between school management, parents, admissions, academic teams, and marketing teams.
- Understand the school’s programmes, curriculum, facilities, activities, and unique strengths and communicate them effectively to parents.
- Develop compelling content for brochures, newsletters, admission materials, presentations, flyers, press releases, website content, and official communications.
- Coordinate with the Digital Media & Content team to create and promote school stories, achievements, events, student success stories, and institutional initiatives.




- Develop and maintain a parent communication and engagement plan to improve trust, satisfaction, and long-term relationships.
- Collect and document parent testimonials, student success stories, reviews, and feedback with appropriate approvals.
- Develop PR and media outreach strategies to increase the school’s visibility within the local community and education sector.
- Coordinate with newspapers, magazines, educational platforms, community organizations, and other relevant media contacts when required.
- Identify opportunities for school partnerships, community engagement, institutional collaborations, and outreach programmes.
- Represent the school professionally during events, parent meetings, exhibitions, education fairs, and external networking activities.
- Support the admissions team in lead generation, follow-ups, parent interactions, campus visits, and conversion activities.
- Maintain accurate records of marketing leads, parent enquiries, event participation, follow-ups, and campaign outcomes.
- Monitor the effectiveness of marketing initiatives and prepare regular reports on enquiries, engagement, campaigns, events, and admissions-related activities.
- Conduct market research to understand parent expectations, competitor activities, local education trends, and community requirements.




- Work closely with school leadership to ensure that all marketing and communication activities reflect the school’s vision, values, culture, and standards.
- Handle parent and community communication with professionalism, empathy, confidentiality, and responsiveness.
- Address parent concerns appropriately and coordinate with the concerned departments for timely resolution.
- Ensure all external communications maintain a consistent, positive, and professional school brand image.

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Education, Business Administration, or a related field.
- Experience in educational marketing, school admissions, public relations, customer relations, or community engagement.
- Excellent written and verbal communication skills.
- Strong interpersonal and relationship-building abilities.
- Warm, approachable, and professional personality with confidence in interacting with parents and stakeholders.
- Strong presentation, negotiation, networking, and coordination skills.
- Ability to manage multiple campaigns, events, and parent interactions simultaneously.
- Good understanding of digital marketing and social media platforms.
- Solid organizational skills with attention to detail and follow-up.
- Ability to work independently while coordinating effectively with school management and different departments.
- Experience in the school/education sector will be an added advantage.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing & Parent Relations Lead (Singanallur)
🏢 Sri Jayendra Saraswathy Vidyalaya Institution
📍 Singanallur