Our Mission To make selling and buying real estate transparent and simple.

Vihara is a proptech marketplace that helps banks, servicers, and institutional asset owners liquidate real estate assets more efficiently. We use statistical methods to improve how properties are valued, marketed, and sold.

Work Style & Expectations

- Fully remote
- Full-time
- Fast-moving environment with real ownership
- Direct collaboration with founders
- High standards for quality, execution, and attention to detail

If you are not genuinely passionate about performance marketing, storytelling, and growth, this role will NOT be a good fit.

What You'll Do

- Own and run Vihara's performance marketing across Meta (Facebook & Instagram) and Google Ads (Search, Performance Max, YouTube) as the primary growth engine
- Build, manage, and continuously optimize paid campaigns for CPL, CPA, and ROAS
- Set up and manage conversion tracking, retargeting, and audience segmentation across platforms
- Develop creative concepts, ad copy, landing page messaging, and campaign assets that drive performance
- Work with designers and AI tools to produce high-performing creatives, then test and iterate based on data
- Extend paid efforts into LinkedIn advertising as a secondary channel
- Manage Vihara's social media presence across LinkedIn, X, Facebook, Instagram, and other relevant channels
- Create and publish content that educates, informs, and builds trust with buyers, sellers, banks, and investors
- Design and execute demand-generation campaigns end to end
- Build reporting dashboards and track marketing KPIs, with a clear read on what is and isn't working
- Experiment aggressively with recent channels, messaging, and growth strategies




- Help define the voice, positioning, and identity of the Vihara brand

Core Areas of Responsibility

Performance Marketing (Primary Focus)

- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Performance Max, YouTube)
- Retargeting campaigns
- Audience segmentation and targeting
- Landing page and funnel conversion optimization
- Campaign analytics and reporting

Content & Social Media

- Social media strategy
- Content calendars
- Thought leadership content
- Creative development
- Community growth
- Organic distribution

Brand Building

- Brand positioning
- Messaging
- Visual identity
- Marketing collateral
- Website content
- Customer communication

What We're Looking For

- Proven hands-on experience running and scaling Meta Ads and Google Ads (this is the core of the role)
- Strong grasp of conversion tracking, pixel/tag setup, and attribution
- Strong marketing fundamentals and a data-driven mindset
- Strong copywriting and communication skills
- Ability to create and test marketing hypotheses quickly
- Strong sense of design and branding
- High ownership and accountability
- Ability to learn quickly and execute independently

Bonus

- Experience with LinkedIn Ads
- Experience in real estate, proptech, fintech, or marketplaces
- Experience with AI tools for marketing
- Experience creating video content
- Experience scaling early-stage startups

How to Apply

Apply through LinkedIn.

If you truly believe you are a good fit, include:

- A 3-4 line description of the most successful Meta or Google Ads campaign you've run, with real numbers
- The most creative growth strategy you've personally executed
- Your most controversial opinion in life (tech or non-tech, both work)

📌 Marketing Manager (Delhi)
🏢 VIHARA
📍 Delhi