– Marketing Manager

Company

This is a leading company in industrial automation, heavy engineering, and automated material handling equipment. As we expand into global markets, we are looking for a Marketing Manager who can build our brand and generate strong B2B business opportunities.

Experience

5 to 7 years in B2B / Industrial Marketing.

Qualification

- Bachelor's degree in Marketing, Business, Mechanical Engineering, or Industrial Engineering.
- MBA in Marketing/Business will be an added advantage.
- Experience in B2B industrial marketing will be preferred.

Key Skills

- B2B Marketing
- Lead Generation
- Digital Marketing
- SEO / SEM
- Content Marketing
- LinkedIn Advertising
- Trade Shows & Exhibitions
- CRM – HubSpot / Salesforce
- Market Research
- Competitor Analysis
- Marketing Analytics

Job Responsibilities

- Develop and implement B2B marketing plans to support company sales and business goals.
- Conduct market research and competitor analysis to identify new business opportunities.
- Manage the company's website, SEO, SEM, and Google Ads to increase online visibility and generate leads.
- Plan and run B2B lead-generation campaigns through LinkedIn, email marketing, and other digital channels.
- Target potential customers such as plant heads, purchase heads, supply chain managers, and other decision-makers.
- Create marketing content such as brochures, product presentations, case studies, videos, website content, and product information.




- Work with the Sales and Engineering teams to understand technical products and communicate their benefits clearly.
- Plan and manage participation in domestic and international trade shows, exhibitions, and industry events.
- Manage pre-event promotions, stall branding, customer meetings, lead collection, and post-event follow-up.
- Maintain consistent company branding and marketing communication across all platforms.
- Provide the Sales team with presentations, brochures, ROI calculators, and other sales-support materials.
- Manage and maintain the CRM system (HubSpot/Salesforce) and ensure proper tracking of leads.
- Track leads from initial enquiry to sales opportunity and work with the Sales team to improve conversions.
- Prepare and manage the annual marketing budget.
- Track marketing performance, including website traffic, leads, conversions, and marketing ROI.
- Coordinate with external digital marketing agencies, creative agencies, video teams, and PR agencies.
- Prepare regular marketing reports for senior management.

Ideal Candidate The ideal candidate should:

- Have good knowledge of B2B and industrial marketing.
- Be comfortable working with technical/engineering products.
- Have positive communication and content-writing skills.
- Understand digital marketing, lead generation, and CRM systems.
- Be creative, analytical, and result-oriented.
- Have good project management and coordination skills.
- Be willing to travel for customer meetings, exhibitions, and trade shows.

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Marketing Manager (Changodar)
🏢 Techno Wise ( INDIA )
📍 Changodar