Key Responsibilities

- Develop and execute marketing strategies and annual marketing plans aligned with business objectives.
- Manage digital marketing, social media, website, SEO/SEM, email campaigns and online presence.
- Develop marketing content, product presentations, brochures, catalogues and other promotional materials.
- Plan and execute trade shows, exhibitions, customer events and promotional activities.
- Conduct market research, competitor analysis and customer/industry trend analysis.
- Generate and manage marketing leads and coordinate with the Sales team for conversion.
- Manage external agencies, vendors and marketing budgets.
- Support new product launches, branding and product positioning.
- Track marketing performance through KPIs, lead generation, campaign ROI and analytics.
- Coordinate with Sales, Product, R&D; and other departments to ensure consistent market communication.
- Lead,



manage and develop the marketing team, allocate responsibilities, set targets and monitor performance.

Key Skills

- Digital Marketing & Social Media
- B2B Marketing
- Lead Generation & Campaign Management
- Market Research & Competitor Analysis
- Brand Management
- Content & Communication
- Event/Exhibition Management
- Marketing Analytics & ROI
- Strong coordination and presentation skills

Qualification MBA/PGDM in Marketing preferred, with a Bachelor's degree in any relevant discipline.

Ideal Candidate A proactive and result-oriented marketing professional with solid B2B marketing experience, excellent communication skills, and the ability to independently manage marketing activities from strategy to execution.

📌 Marketing Manager (South Goa)
🏢 Siva Group
📍 South Goa