About Social Refuel

Social Refuel is an Event and Experiential Marketing company specialising in music, lifestyle, sports, corporate, entertainment, artist management, brand activations, permissions, production, sponsorship, and marketing.

We are looking for a results-driven Marketing Manager to lead and execute 360° marketing strategies across our events, festivals, IPs, artist-led properties, brand initiatives, and campaigns.

This is a hands-on ownership role for someone who can think strategically while being comfortable with campaign execution, performance marketing, analytics, content, PR, influencer marketing, offline activations, event marketing, and audience acquisition.

KEY RESPONSIBILITIES

- Own the overall marketing strategy and execution for Social Refuel’s events, IPs, artist properties, and brand initiatives.
- Develop integrated campaign plans aligned with business objectives, target audiences, budgets, timelines, and KPIs.
- Lead audience acquisition and conversion strategies across relevant marketing channels, with clear ownership of campaign outcomes.
- Develop and execute event, artist, PR, influencer, ATL, BTL, digital, and organic marketing initiatives.
- Own the complete marketing funnel from awareness and audience acquisition to engagement, registration, ticketing, conversion, and post-event retention.
- Coordinate with content, creative, production, business development, ticketing, artists, agencies, vendors, and partners to ensure seamless campaign execution.
- Manage marketing budgets, allocate resources across channels, and continuously optimise spends based on performance and campaign objectives.
- Establish and maintain marketing tracking, attribution, reporting, dashboards, benchmarks, and performance frameworks.
- Analyse campaign, audience, website, and business data to identify gaps, understand performance drivers, and make informed marketing decisions.
- Monitor competitors, market trends, audience behaviour, emerging platforms, and new acquisition opportunities.
- Build scalable marketing processes, calendars, campaign frameworks, and best practices that can be applied across multiple events and IPs.
- Present regular performance updates and actionable recommendations to management, with clear visibility on marketing contribution to audience growth, ticket sales, leads, conversions, and business outcomes.

PERFORMANCE MARKETING

- Hands-on experience planning, launching, managing, and optimising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Strong understanding of campaign setup, audience targeting, retargeting, budgeting, bidding, optimisation, and conversion tracking.
- Strong understanding of CTR, CPC, CPM, CPL, CPA, CAC,



conversion rate, ROAS, ROI, and revenue attribution.
- Ability to conduct A/B testing across audiences, creatives, messaging, landing pages, and campaign structures.
- Ability to identify underperforming campaigns and take data-driven corrective action.

EVENT & ARTIST MARKETING

- Experience developing marketing strategies for music festivals, concerts, sports events, lifestyle events, corporate events, brand activations, and experiential projects.
- Ability to develop pre-event, event-day, and post-event marketing strategies.
- Experience with artist announcements, lineup campaigns, artist-led content, collaborations, fan engagement, and artist promotional campaigns.
- Ability to coordinate with artist management teams, labels, promoters, PR teams, ticketing platforms, and other relevant stakeholders.
- Understanding of audience acquisition strategies for ticket sales, registrations, and event attendance.

PR, INFLUENCER & CREATOR MARKETING

- Experience developing and executing PR strategies for events, brands, IPs, and artist properties.
- Experience working with PR agencies, media houses, journalists, publications, influencers, creators, and communities.
- Ability to manage influencer identification, outreach, negotiations, briefs, deliverables, and campaign performance.
- Understanding of media coverage, event listings, editorial opportunities, interviews, features, and post-event coverage.
- Ability to develop creator-led campaigns focused on awareness, engagement, audience acquisition, and conversions.

ATL & BTL MARKETING

- Experience planning and executing ATL and BTL campaigns based on audience, geography, campaign objective, and budget.
- Understanding of channels including OOH, radio, print, cinema, transit media, college activations, community activations, retail activations, flyers, kiosks, and on-ground promotions.
- Ability to integrate offline campaigns with digital marketing through QR codes, landing pages, UTM tracking, social amplification, and retargeting.
- Ability to evaluate offline campaign performance through available metrics such as footfall, leads, QR scans, registrations, and ticket sales.

WEBSITE, ANALYTICS & TRACKING

- Strong understanding of GA4, Google Tag Manager, Google Search Console, Meta Pixel, UTM parameters, website events,



and conversion tracking.
- Ability to analyse website traffic, acquisition sources, user behaviour, landing-page performance, conversion journeys, and drop-offs.
- Understanding of attribution and the customer journey from marketing touchpoint → website → registration/ticketing/lead → conversion.
- Ability to identify opportunities for landing-page and funnel optimisation.

SEO, GEO, AEO & ORGANIC GROWTH

- Robust understanding of SEO, keyword research, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).
- Ability to develop strategies to improve organic search visibility and AI-driven discoverability.
- Experience working with content, social media, communities, partnerships, and other organic acquisition channels.
- Understanding of website optimisation, content optimisation, internal linking, metadata, and search-led content strategy.

REPORTING & ANALYTICS

- Experience preparing weekly and monthly marketing performance reports.
- Ability to use platforms such as Looker Studio, Meta Business Suite, Google Ads, GA4, Search Console, and SEO/marketing analytics tools.
- Strong ability to interpret data and explain why a campaign is performing or underperforming.
- Ability to translate data into actionable recommendations and marketing decisions.
- Strong understanding of campaign and business-level KPIs.

CANDIDATE REQUIREMENTS

- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
- 2–4 years of relevant experience in marketing, digital marketing, performance marketing, events, entertainment, experiential, sports, lifestyle, media, or consumer brands.
- Proven experience in planning, executing, managing, and optimising live marketing campaigns.
- Strong hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads.
- Experience in event, experiential, entertainment, sports, lifestyle, or artist marketing will be an advantage.
- Strong understanding of digital and offline marketing channels.
- Strong analytical, strategic, communication, project management, and problem-solving skills.
- Ability to work independently and take ownership of projects and outcomes.
- Strong cross-functional coordination and stakeholder management skills.
- Willingness to work from the office and adapt to flexible working hours based on campaign and event requirements.

Office Address : Social Refuel Bungalow, B 31, Fire Brigade Rd, beside the SBI ATM, behind Vikhroli, Twin House Colony, Parksite Colony, Vikhroli West, Mumbai, Maharashtra 400079 Pay: ₹30,000.00 - ₹45,000.00 per month

Perks

- Health insurance

Work Location: In person

📌 Marketing Manager (Vikhroli)
🏢 Social Refuel
📍 Vikhroli